Michel Lavoie registered the GoldAdMatrix.com domain on January 22, 2014, listing an Ontario, Canada, address. The website offers recruitment-driven positions ranging from $2 to $500. Lavoie operates as the owner of this business opportunity.
Lavoie's online activity connects him to several other ventures. He functions as an affiliate for GVO, using the username "frenchy36" for his marketing videos. This same username identifies him as an affiliate for Pure Leverage under the name "Mike Lavoie."
More recently, Lavoie promoted Sky Coin Lab, a platform accepting investments from affiliates with promises of Bitcoin-based returns. He also offers "video intro" services on Fiverr, showcasing his work through uploads to his YouTube account, "mlmcashbiz." His YouTube channel also features promotional videos for Trideci, a known relaunch of the UltraXProject Ponzi scheme, and GlobalAdShare, another $10 Ponzi scheme.
Before GoldAdMatrix, Lavoie launched ProMatrixPlus. That scheme charged participants $27.50 for entry and paid commissions for recruiting new affiliates through matrix structures. ProMatrixPlus stalled, an event that likely prompted Lavoie to launch GoldAdMatrix a year later.
GoldAdMatrix offers no retailable products or services. Affiliates market only the GoldAdMatrix membership itself. When an affiliate buys positions, they receive access to third-party marketing ebooks and advertising credits. These credits allow them to display ads on the GoldAdMatrix website.
The GoldAdMatrix compensation plan centers on affiliates purchasing positions in four matrix levels. These levels are Silver at $2, Gold at $15, Platinum at $50, and Tesseract at $500.
The Silver matrix level includes five distinct 2x2 matrices. An affiliate sits at the top of a 2x2 matrix, with two positions directly below them, forming level one. Each of these two positions then has two more positions, making up level two. As recruited affiliates fill these spots, the top position "cycles" out and earns a commission. A Silver Board 1 cycle pays $4 and grants entry into Silver Board 2.