Tops Global Inc., located at One Riverway, Suite 1700 in Houston, Texas, is listed in the privacy policy for Gobza, a multi-level marketing company whose ownership remains obscured. No other public information clarifies who operates the company. The company name itself, "Gobza," is an unusual choice for an MLM operation.
A search for the Houston address reveals multiple businesses registered there, suggesting it functions as a virtual office rather than a primary corporate headquarters. Further investigation into Tops Global Inc. yielded no additional details. The gobza.com domain was registered on August 19, 2010, but its registration details are set to private, concealing the registrant's identity.
The server hosting Gobza's website, identified by IP address 50.63.46.1, appears to be a private machine. This server hosts several other websites linked to Joanne Nicholls, who operates out of New South Wales, Australia. These sites include toptotoesalon.com (now offline, registered by Nicholls in 2008), bodaciouskids.com (discontinued, private domain registration), toptotoespa.com (where Nicholls is listed as 'Spa Director' and domain owner), instantgiftvouchers.com (contact address in NSW, domain owned by Nicholls), and salonsuccessclub.com.au (domain owned by Nicholls).
The precise connection between Gobza, Tops Global Inc., and Joanne Nicholls is not clear. Nicholls appears to be involved with Gobza in some capacity, but the Gobza website provides no mention or clarification of this association.
Gobza does not offer its own retailable products or services. Instead, it serves as a platform for other businesses to advertise deals and offers. Members can then print out coupons or store them on their phones to redeem these deals directly with the participating businesses.
The company's compensation plan uses a unilevel structure. In this model, an individual sits at the top, with directly recruited members forming their level 1. When level 1 members recruit, those new individuals become the original member's level 2, and so on.
Members earn a 2% commission each time a person on the first four levels of their unilevel structure purchases a "GobzaOffer." It is important to distinguish the GobzaOffer price from the Daily Deal price. For example, if a business offers a $500 television for $400 through a Daily Deal, the commission is not based on the $400 sale price.
A member interested in redeeming a GobzaOffer must pay a fee to Gobza. Commissions are then calculated as 2% of this fee, not the discounted value of the daily deal itself.