Genesis Pure, a multi-level marketing company, began operations in late 2009, headquartered in Utah. Dr. Lindsay Duncan serves as Chairman and CEO. The company credits its existence to Duncan's background in natural health.
Duncan's executive history appears to mark Genesis Pure as his first MLM venture. His corporate biography details a career as a naturopathic doctor and formulator of nutritional products for his company, 4 Health Inc.
Genesis Pure recently acquired the MLM company LifeMax. An August 7th announcement on Genesis Pure's Facebook page stated the firms partnered, calling LifeMax a "respected network marketing company" and creator of the Mila chia product. The LifeMax website now redirects to an empty subdomain on Genesis Pure's main site, with no public disclosure on the exact nature of this partnership.
Dr. Lindsay Duncan is credited as the head formulator for Genesis Pure's product line, which focuses on health and nutrition. Core products include capsule and liquid options for cleansing, detox, antioxidant protection, and daily vitamin intake. The company also sells Pure Cafe, described as an "elegant blend of green coffee bean extract and roasted coffee beans," alongside a dedicated energy drink.
Other specialized products include GPS, formulated to "optimize lean muscle mass and quickly refuel and repair the body," improve blood circulation, and restore hydration. GPS also includes an e2 "booster" to nourish muscles and nerves, aiming to heighten physical performance, and a moomiyo-based "muscle-recovery" formula. A superfruits line features beverages based on acai, noni, mangosteen, goji, and other fruits.
Further supplements are offered, such as organic sulfur, alkaline water concentrate, probiotics, and a green coffee bean-based supplement. The range includes products for immune system enhancement, a coral calcium-based drink, a "liquid dietary cardiovascular support supplement," "cell water," and a silver-based supplement containing 40 mcgs per bottle. The Youth Renew collection offers a cream cleanser, toner, anti-aging serum, and moisturizer. Health Trim products provide appetite chews, a "metabolic boost," a "fasting solution," fruit and fiber mixes, an ionic blend beverage, and protein and fiber shake mixes.
Genesis Pure does not provide retail prices for its products to the general public on its website.
The Genesis Pure compensation plan outlines several avenues for affiliates to earn. These include retail commissions on products sold to non-affiliate customers. Residual commissions are paid out through a binary structure. The plan also includes matching residual commissions via a unilevel system, along with several additional bonus opportunities.