Free Hits Forever operates without public information on its ownership or management. The domain freehitsforever.com, registered on July 5, 2012, lists "SFI" in Texas as the registrant. John Kirk appears as the administrative contact, providing an email address tied to another domain, adslingers.com.
Ad Slingers functions as a paid-to-surf website rotator. Members earn commissions when they recruit new users who purchase a "referral upgrade." The Ad Slingers domain was registered in August 2007, also naming SFI as the registrant and John Kirk as the administrative contact.
SFI itself was a payment processor, now defunct, which Kirk established around 2005, often known as "SFI Pay." Before SFI Pay, Kirk owned Veripay Digital, another payment processor, also long defunct.
In 2005, Kirk also launched E-TradeXchange, an e-wallet fund exchange service that is no longer operational. A 2005 Q&A session with Kirk shed light on his background and operations. He identified himself as an owner and confirmed his multi-level marketing experience dating back to 1983. Kirk also stated his group owned the SFIpay online payment processor.
E-TradeXchange offered investors returns on their money, purportedly generated from fees charged on e-currency exchanges between members. Kirk explained that a referral incentive program aimed to encourage new member introductions. He declined to discuss his overall financial portfolio or current capital. He projected the program's longevity, stating it would "be around for years."
Early participants reported significant returns. One investor claimed a 9% return within a day and a half, anticipating 12% by day's end. This user noted that principal amounts were not returned, funding the investment pool to pay profits. Another account cited daily payments of around 6% for a week. A third participant observed their daily yield increase from 5.9% to 6.9% but acknowledged the business would have "peaks and valleys."
After his ventures in payment processing and investment schemes concluded, Kirk shifted towards pay-to-surf operations. Free Hits Forever appears to be a continuation of this business model.