Foru International operate in the health and nutrition MLM niche and began as GeneWize Life Sciences back in 2008.

Today the company cites a corporate address in Irving, Texas on its website. On Foru International’s Facebook page however, a different address in Orlando, Florida is provided.

Heading up Foru International are Stacey Clark and Rebecca Ortolaza, who serve as co-Presidents of the company.

As per Clark’s and Ortolaza’s respective Foru International corporate bios;

Stacey Clark has over 30 years of experience in the direct selling industry, having consulted with or worked as a senior executive with over 30 different organizations.

A finance and operations executive, Stacey is a proven expert in the areas of compensation, logistics, finance, operations and customer service.

With over 13 years experience in customer service, Rebecca Ortolaza has specialized in customer care, training and compliance.

With over eight years experience in the direct selling industry, Rebecca has worked with some very large and well-known names.

Despite claims both co-Presidents have been involved in the MLM industry for years, I was unable to tie either of them to anything prior to Foru International.

I’m not saying Clark and Ortolaza haven’t been involved in other MLM companies, just that their stated experience doesn’t appear significant enough to warrant any third-party documentation (or even first-party for that matter).

In 2012 Capsalus Corp finalized the purchase of GeneWize Life Sciences, Foru International’s parent company at the time.

Wharton Equity and Fidelity Holdings are cited as “noteworthy participants” in the acquisition, however in what capacity is unclear.

Today Foru International claims on its website that it is “financially backed” by Wharton Equity and Fidelity Investments (next to a logo for Fidelity Holdings).

In 2014 Foru International was the target of an FTC complaint over deceptive advertising practices.

Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky.

GeneLink, Inc. and foru International Corporation claimed to take personalization to a new level by testing each buyer’s DNA and formulating products to address that person’s genetic weaknesses.

But according to the FTC, the companies didn’t have sound science to support their claims.

The FTC
alleged
Foru International

didn’t have sound science to support that the supplements could compensate for genetic disadvantages identified in the DNA test and reduce that person’s risk of illness.

Those promises about diabetes, heart disease, arthritis, and insomnia?

Unproven, alleged the FTC.

The complaint also challenges the companies’ claim that the skin serum was scientifically proven.

Rather than provide evidence of its claims, Foru International settled the complaint.

The settlement saw Foru International agree to stop falsely representing its products

will treat, prevent, or reduce the risk of any disease (includ

🤖 Quick Answer

What is Foru International's background in the direct selling industry?
Foru International operates in the health and nutrition multilevel marketing sector, originating from GeneWize Life Sciences in 2008. The company offers DNA-based personalized nutrition products and maintains corporate offices in Irving, Texas, with additional presence in Orlando, Florida.

Who leads Foru International's operations?
Foru International is headed by co-Presidents Stacey Clark and Rebecca Ortolaza. Clark brings over 30 years of direct selling experience across 30+ organizations, with expertise in compensation structures, logistics, finance, operations and customer service management.

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