Forever Living Products has announced it will terminate its MLM opportunity in the US from May 1st, 2026.
On April 1st, Forever Living Products updated its Company Policies and Procedures.
Section 1.01(b) confirms termination of the MLM opportunity in the US, as well as strongly suggesting one or more regulatory enforcement actions are pending;
As of May 1, 2026, the Company Policies and Procedures (“Company Policies”) applicable in the Unities States [sic] were amended due to unforeseeable restrictions making it unmanageable for Forever Living Products to mitigate its risk worldwide, while keeping the U.S. business structure as it is.
These restrictions include ongoing monitoring and structural requirements that make operating the current U.S. model impossible without introducing broader regulatory risk.
Rather than continue operating under unmanageable and increasing regulatory risk worldwide, the company has made the decision to narrow the U.S. structure and focus on a model centered on product sales and long-term compliance.
Forever Living Products doesn’t specify any particular change in the MLM regulatory environment in the US. Nor is BehindMLM aware of any recent changes.
BehindMLM
first reviewed Forever Living Products
in 2013. One of the primary concerns raised in our review was Forever Living Products’ $132 a month autoship recruitment scheme.
BehindMLM
revisited Forever Living Products in 2017
and were dismayed that autoship recruitment was still a focus. In 2019 BehindMLM noted Forever Living Products autoship recruitment scheme had
spread to Pakistan
.
An autoship recruitment scheme is where an MLM company primarily derives profit on recruitment of promoters on a monthly autoship order. There is little to no retail activity within the business.
Autoship recruitment in MLM is a type of pyramid scheme, a fraudulent business model which Forever Living Products has had decades to remedy – but hasn’t.
The FTC included Forever Living Products in a
group of MLM companies sent deceptive/unfair conduct notices
in 2021.
In 2022 Truth In Advertising
submitted a complaint to the FTC
, documenting over 5500 “atypical income claims” being used to promote Forever Living Products.
In 2024, Forever Living Products informed the Direct Selling Self-Regulatory Council it had
removed 13 social media posts containing false, deceptive or misleading income claims
.
I can’t say for sure but I believe Forever Living Products has likely reached a settlement and/or otherwise resolved a regulatory enforcement action brought by the FTC.
The recent addition of FDA disclaimers on Forever Living Products’ social media suggests deceptive claims regarding products might have been part of the investigation.
It’s possible the FTC and/or FDA sent Forever Living Products another warning letter, but those are usually publicized when sent out.
Instead of just being honest about getting caught breaking longstanding US regulatory law regarding pyrami
🤖 Quick Answer
What is happening with Forever Living Products' MLM opportunity in the United States?Forever Living Products announced the termination of its multilevel marketing (MLM) opportunity in the United States effective May 1, 2026. Updated Company Policies and Procedures, published April 1, cite unforeseeable restrictions, ongoing monitoring requirements, and structural compliance burdens that made operating the existing U.S. business model unmanageable without introducing broad changes to mitigate worldwide risk.
Why is Forever Living Products ending its U.S. MLM business structure?
According to Section 1.01(b) of the revised Company Policies, the decision stems from unforeseeable restrictions including ongoing monitoring and structural requirements. The language strongly suggests one or more regulatory enforcement actions may be pending, rendering the current U.S. distribution model operationally and legally unsustainable for the company.
**When do the changes to
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