Gosse Westra is listed as the owner of the FindItSocial.com domain, registered October 10, 2010. However, the FindItSocial website itself provides no public information about who owns or operates the company. This silence follows Westra's earlier venture, MLMHosting4U, which is now defunct.
Westra marketed MLMHosting4U in 2011 with promises of passive income. He claimed it would make money 24 hours a day, seven days a week, even while sleeping. The venture promised no overhead, no boss, no employees, and no inventory. Participants would have full control, work from home, and collect profits automatically from worldwide customers.
MLMHosting4U required no risk, no capital investment, and no prior internet or computer experience. Westra advertised it as a "true, legitimate business opportunity" for "a stream of income" that would flow "month after month, year after year." Despite these assurances, MLMHosting4U is no longer operational. Westra's Twitter account, last active in late 2011, suggested the company functioned as a membership-based website.
FindItSocial offers no retail products or services. Instead, the business requires members to sign up, either for free or with a paid subscription. Members then market these memberships to new prospects. Paid membership costs $5.99 annually.
Membership includes access to an in-house social network. A search engine is also available on the FindItSocial site, though the public can access this feature without a membership.
The FindItSocial compensation plan centers on recruiting new free and paid members. Recruiting a free member earns a 10-cent commission, paid down through 15 tiers. The company appears to use a unilevel compensation structure for these tiers. In this system, personally recruited members form level one, and members they recruit form level two, continuing down the line.
Paid members generate a 50-cent commission for their recruiter. Commissions paid across the 15 tiers also increase for paid memberships. Level one pays 50%, level two pays 15%, and level three pays 5%. Levels four through 14 each pay 2%, and level 15 pays 5%.
FindItSocial members earn a $0.0001 commission when downline members perform specific actions on the website. These actions include posting a comment, updating a status, uploading a picture or video, or using the search function. Members performing these actions themselves receive "virtual shares" instead of direct cash commissions. The entire compensation system hinges on recruitment, with members earning tiny fractions of a cent for specific user actions within their downline.