FB2Rich claims its members can earn $100,000 in just 45 days, primarily by using Facebook. The company positions itself not as a social network, but as a system for rapid income generation. This promise centers on what FB2Rich calls "Social Network Marketing."

The company website offers little detail about its ownership or operations. It lists FB2Rich as part of "SOCIAL NETWORK MARKETING LTD." However, the domain fb2like.com, registered on February 23, 2012, has private registration details. This lack of transparency about who runs the company raises a red flag.

FB2Rich offers no retailable products or services. Instead, its core "product" is membership itself. New members pay a fee to join, then recruit others, ideally through Facebook. Once a fee is paid, members receive marketing materials designed to help them recruit more people into the company.

The compensation plan operates on a unilevel structure. A new member sits at the top. Each person they recruit forms their level 1. Those recruited by level 1 members become level 2, and so on. Commissions are paid based on these levels and the member's own paid status.

Bronze members earn 20% on levels 1 and 2, and 2% on levels 3 through 5. Silver members receive 21% on levels 1 and 2, and 2% on levels 3 through 6. Gold members get 22% on levels 1 and 2, 3% on levels 3 through 6, and 5% on level 7. Platinum members earn 23% on levels 1 and 2, 5% on levels 3 through 6, and 8% on level 7.

Joining FB2Rich is initially free, but earning commissions requires an "upgrade" by paying a membership fee. Bronze membership costs $65 upfront plus $15 per month. Silver membership is $80 upfront plus $20 monthly. Gold membership requires $97 upfront and $25 each month. Platinum membership costs $115 upfront with a $30 monthly fee. These monthly payments are effectively the true cost of participating.

FB2Rich sells only its own memberships, with higher payments unlocking higher commission rates. This structure suggests a recruitment scheme. It relies on members spamming their Facebook contacts to sign up new people. The system avoids offering actual market training or sales funnels. Without recruitment, no membership fees are collected, and no commissions are paid. The claim of earning $100,000 in 45 days is unrealistic without thousands of new recruits.