Mark Hobbins founded Family IQ in 2001, initially offering online personal and family development products. The company later added a multi-level marketing compensation plan, combining its digital counseling tools with a business opportunity. This structure claims to address common family challenges directly from home.
Family IQ's stated mission is to empower individuals and parents. It aims to boost personal, partnering, and parenting abilities to build stronger families and relationships. Hobbins had retailed these solutions for about ten years before partnering with Rod Stinson. Stinson, an experienced MLM marketer, focused on lead generation for various opportunities prior to this collaboration.
The company offers a range of online products designed to counsel, aid, and train individuals. These tools aim to fix perceived problems in users' lives and their families. Product specifics can be vague on the Family IQ website.
Available products include a Family IQ assessment test retailing for $1200. General assessments cost $4, while audio MP3s sell for $10. Online courses are priced at $40, seminars at $50, and workshops at $100. Activity sheets and articles are free for Family IQ members. The company also provides help with creating a family "brand" and "logo" upon email submission, effectively making the user a lead. Learning style analysis and parent coaching are also listed without specific pricing.
Family IQ's compensation plan combines direct commissions from product sales with Fast Start Bonuses and a unilevel organizational structure. All members can access two Fast Start Bonuses. The Daily Fast Start Bonus pays an immediate $1000 for each sale of the "Family Builder Package."
The Weekly Fast Start Bonus functions as a direct commission on the sale of the "Family Builder Package," which retails for $1495. This package serves as an entry point for individuals to join Family IQ as Independent Business Owners. The weekly bonus essentially pays members for recruiting new Family IQ members. Payouts are $50 for sales on levels 1-3 within a member's unilevel organization, and $24 for sales on levels 4-9. This totals $295 on any given leg of a member's downline.