Exp Realty Review: Real-estate MLM with lots of fees

Exp Realty operates in the real-estate MLM niche. The company described itself as “the first cloud-based brokerage”.

Heading up Exp Realty is founder and CEO Glenn Sanford.

Sanford’s LinkedIn profile ties him to a number of real-estate and ecommerce ventures.

In addition to Exp Realty, Sanford (right) is Chief Strategy Officer of VirBela and CEO of eXp World Holdings.

VirBela has a platform they claim helps “move businesses forward while minimizing travel and person-to-person contact.”

Exp World Holdings claims it “develop(s) next generation Cloud-based organizations”.

Outside of Exp Realty, Glenn Sanford doesn’t appear to have any MLM experience.

Exp Realty’s Products

Exp Realty affiliates sell listed properties to clients.

A searchable property catalog with current stock is provided on Exp Realty’s website.

Exp Realty’s Compensation Plan

Exp Realty affiliates share an 80%/20% split with the company on commissions earned.

That is if you make $10,000 selling a property, you make $8000 and Exp Realty takes $2000.

This continues until $16,000 has been paid to Exp Realty over the course of a year.

If this $16,000 cap is reached, from that point on an affiliate keeps 100% of generated commissions for the rest of the year.

This is slightly misleading, as Exp Realty charges a $250 “transaction fee” after the $16,000 cap is reached.

Transaction fees  cap out at $5000, after which the fee is lowered to $75 for the rest of the year.

The money Exp Realty takes funds the MLM side of the compensation plan.

Residual Commissions

Exp Realty pays residual commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Exp Realty caps payable unilevel team levels at seven:

level 1 (personally recruited affiliates) – 3.5%

level 2 – 4% (must recruit and maintain at least five qualified affiliates)

level 3 – 2.5%% (must recruit and maintain at least ten qualified affiliates)

level 4 – 1.5% (must recruit and maintain at least fifteen affiliates)

level 5 – 1% (must recruit and maintain at least twenty affiliates)

level 6 – 2.5% (must recruit and maintain at least twenty-five affiliates)

level 7 – 5% (must recruit and maintain at least forty affiliates)

Note that for recruited affiliates to count towards the above qualification criteria, they must have made a sale within the last six months.

If this qualification criteria is not met, residual commissions are paid as follows:

level 1 – 3.5%

level 2 – 0.2%

level 3 – 0.1%

level 4 – 0.1%

level 5 – 0.1%

level 6 – 0.5%

level 7 – 0.5%

The other caveat is that residual commissi

🤖 Quick Answer

What is eXp Realty's business model?

Who founded eXp Realty?
Glenn Sanford established eXp Realty and serves as its CEO. He also holds positions as Chief Strategy Officer of VirBela and CEO of eXp World Holdings, companies focused on cloud-based business solutions and virtual collaboration platforms.

What products does eXp Realty offer?
eXp Realty affiliates sell residential properties listed on the platform. Agents access a searchable property catalog featuring current inventory, utilizing the cloud-based technology infrastructure to conduct real estate transactions and client management remotely.

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