eXfuze launched in early 2008, operating from Florida. Co-founder and Chairman Rick Cotton leads the company. Cotton's eXfuze corporate biography credits him with nearly 10 years abroad in a non-profit ministry. There, he developed businesses and programs, overseeing all Latin American operations. Cotton has worked in over 10 countries, demonstrating a strong grasp of culture, language, and international business.

A Rick Cotton served as President of "Viva Toxic Free," an MLM opportunity active from 2007 to 2011. This company was also based in Florida. It is unclear if this is the same Rick Cotton. eXfuze's website lists a charity division called VivaKids. Rick Cotton is identified as a co-founder of VivaKids on the company's page. The VivaKids Foundation website was not responsive at the time of publication.

Rick Cotton does not appear to have other documented history within the MLM industry, aside from the potential involvement with Viva Toxic Free.

eXfuze sells a range of "multi-botanical" beverages within the energy and nutrition market. Seven+ Classic stands as eXfuze's primary product. It is described as a proprietary blend of seven nutrient-rich botanical extracts. The blend includes a "Chaperone Molecule" claimed to carry a higher percentage of vital nutrients to specific body locations. Four additional ingredients, referred to as the "PLUS factor," combine with these seven superfoods. These four, pomegranate, wild blueberries, Aloe Vera, and Concord grapes, are known for their antioxidant content.

Other eXfuze products include Seven+ PROformance, described as a botanical supplement with Eleutherococcus and Astragalus for stress relief. Seven+ Premium Focus is presented as enhancing cognitive abilities, memory, mental clarity, and focus. Greenzilla is a water-based weight-loss and appetite suppressant. Shapeway offers a meal replacement shake powder. The company also sells various extracts, including noni, gac, mangosteen, acai, goji, seabuckthorn, brown seaweed, and "water of life."

The eXfuze compensation plan offers affiliates retail commissions for preferred customers. It also includes a Fast Start Bonus and residual commissions paid through a binary compensation structure. Several other incentives and bonuses are part of the plan.