Malaysian company DXN, founded in 1993 by Lim Siow Jin, operates within the multi-level marketing industry's coffee and health supplement niche. Lim launched the business aiming to explore the health benefits of mushrooms, particularly Ganoderma. He holds a degree from the Indian Institute of Technology.
DXN primarily markets health food supplements based on traditional Chinese medicine principles and ingredients. Products include Reishi Gano, described as a "mushroom essence" nutrient supplement. Ganocelium, derived from 18-day-old Ganoderma lucidum mycelium, aims to improve general health.
Andro-G capsules, made from Andrographis paniculata, are offered as a natural remedy for upper respiratory infections, fever, sore throat, and flu. The company also sells RG and GL Powder, intended to speed up healing. Roselle Tablets, featuring Hibiscus sabdariffa, contain vitamins C, D, B1, and B2.
Other supplements include MycoVeggie, a high-fiber food supplement, and Spirulina Tablets and Capsules. The spirulina product, based on blue-green algae, provides protein, beta carotene, chlorophyll, B complex vitamins, minerals, and essential fatty acids. Mane Mushroom Tablets contain bioactive substances such as polysaccharides, adenosine, hericenones, and erinacines, which the company claims improve indigestion and support a healthy nervous system.
DXN also sells Cordyceps Tablets, a Chinese herb rich in cordycepic acid, cordycepin, amino acids, glutamic acid, polysaccharides, and vitamin B12. Bee Pollen Tablets are marketed as an excellent source of B complex vitamins, protein, minerals, amino acids, and enzymes. Potenzhi is a tonic supplement for male potency, formulated with Eurycoma longifolia and Butea superba.
Monascus, a red yeast rice capsule, is offered to help regulate health. Mycovita is a Ganoderma and Mycelium mushroom shake mix, said to assist the body in achieving general well-being. Black Cumin Plus, a black cumin-based supplement, is promoted for optimal body regulation and defense with consistent consumption. Reishilium Powder, a balanced mix of mycelium and fruit body of Ganocelium lucidum, helps enhance overall well-being.
Beyond these food supplements, DXN maintains an extensive catalog of food and beverage, household, personal care, and water treatment products. The DXN compensation plan centers on product sales.
