Lawrence B. Marcus, also known as Larry Marcus, heads both Dream Life Vacation Club and Xplocial as CEO, despite identical marketing copy appearing on the "About Us" pages for both companies. Dream Life Vacation Club is not mentioned on the Xplocial website. Marcus's previous venture, Provantage Legal, appears to have shut down, with its domain now parked.
Dream Life Vacation Club retails membership access to third-party products, services, and discounts. The company website states that goods and services are purchased from third-party suppliers, with DLVC acting as an intermediary. DLVC and its suppliers function only as agents for airlines, tour operators, cruise lines, lodging providers, car-rental companies, and other travel service providers. The company disclaims responsibility for acts or omissions of these suppliers, their subcontractors, or their failure to provide services or honor contracts.
Affiliates are limited to marketing membership to Dream Life Vacation Club itself. The company's website does not name specific third-party suppliers, but available offers primarily relate to the travel industry.
The Dream Life Vacation Club compensation plan centers on membership fees. A non-affiliate membership costs either $399 for VIP or $699 for Elite upfront, followed by $99.95 monthly for 23 months.
Retail commissions are paid on these memberships. Affiliates earn $250 for a VIP membership sale and $425 for an Elite membership upfront. A $60 monthly recurring commission is paid for both Elite and VIP monthly memberships.
Dream Life Vacation Club pays additional residual commissions when affiliates recruit new affiliates. A Fast Start Bonus of $50 is paid when an affiliate recruits at least two new members or affiliates within their first 10 days of joining.
Residual commissions operate through a 3-up style compensation plan. This structure requires every affiliate to pass up the first, third, and sixth commissions they generate from recruiting new affiliates. These passed-up commissions are identical to the upfront and monthly recurring retail commissions. Any recruited affiliates must also pass up their first, third, and sixth commissions.