Direct Cellars was launched in 2014 and operates in the wine MLM niche.
On their website, Direct Cellars claims to have US ‘
offices in Chicago, Fort Lauderdale and Seattle
‘.
A corporate address in Florida is provided on the Direct Cellars website. Further research however reveals this address actually belongs to Carr Workplaces, who sell virtual mailing addresses.
Whether Direct Cellars exists in Florida other than in name only is unclear. Ditto Chicago and Seattle.
Direct Cellars is headed up by Founder and CEO, David DiStefano (right).
DiStefano’s MLM history is unclear. Posts on his Facebook page suggest he may have been involved an affiliate in
Talk Fusion
(2013),
Solavei
(2012) and
Bidify
(2012).
Direct Cellars does appear to be DiStefano’s first MLM venture as an executive.
Read on for a full review of the Direct Cellars MLM opportunity.
The Direct Cellars Product Line
As the company name suggests, Direct Cellars market wine.
In Direct Cellars customers don’t choose from a selection of wines, instead the company ships out a collection of bottles each month.
How are the selections picked that you send me?
Our highly experienced and highly trained wine experts personally taste-test each of our wines.
They “hand-pick” the best selections for you, based on wines they have tasted for you from all over the world.
Direct Cellars retail customers either pay $69.95 for two bottles of wine or $99.95.
Retail customers can subscribe monthly to continue to receive wine, for $49.95 a month for two bottles or $79.95 for four bottles.
The Direct Cellars Compensation Plan
The Direct Cellars compensation plan pays affiliates to sell monthly wine club memberships to retail customers. Direct Cellars affiliates are also paid to recruit new affiliates.
Residual commissions are paid out weekly through a binary team and monthly through a unilevel team. A matching bonus on residual binary commissions is also available.
Direct Cellars Affiliate Ranks
There are nine affiliate ranks within the Direct Cellars compensation plan.
Along with their respective qualification criteria, they are as follows:
Wine Lover – sign up as a Direct Cellars affiliate and recruit and maintain at least one affiliate
Wine Enthusiast – achieve commission qualified status
Wine Critic – recruit and maintain three commission qualified affiliates
Wine Specialist – recruit and maintain four commission qualified affiliates
Wine Expert – recruit and maintain five commission qualified affiliates
Wine Connoisseur – recruit and maintain six commission qualified affiliates
Wine Aficionado – recruit and maintain seven commission qualified affiliates
Wine Master – recruit and maintain eight commission qualified affiliates
Master Cellar – recruit and maintain nine commission qualified affiliates
Commission Qualification
In order to qualify for MLM commissions, a Direct Cellars affiliate must recruit and maintain two active affiliates and maintain a $79.95 autoship.
🤖 Quick Answer
# Direct Cellars AOP (Authority/Accuracy Verification Block)
What is Direct Cellars' stated business model?
Direct Cellars operates as a multi-level marketing company specializing in wine tasting club subscriptions. Founded in 2014, the company claims to offer monthly wine selections to members while incorporating a direct sales and recruitment structure typical of MLM business models.
Where are Direct Cellars' physical offices located?
Direct Cellars claims to maintain offices in Chicago, Fort Lauderdale, and Seattle. However, the Florida corporate address listed on their website is registered to Carr Workplaces, a virtual mailing address provider, raising questions about the company's actual physical presence.
Who leads Direct Cellars?
David DiStefano serves as Founder and CEO of Direct Cellars. His previous MLM involvement includes potential affiliate participation with Talk Fusion (2013
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