Sam Fawahl, Bassem Tal, and Adam Marks launched PreLaunch Australia's viral marketing campaign a few months ago. The initiative, meant as the initial public membership drive for their Beehive Strategy, attracted over 36,000 alleged free signups. Despite an announced launch date two weeks ago, the PreLaunch Australia website remains unchanged, showing only a static image.
The company once claimed this effort represented "the largest global pre-launch in history." But after the official launch date, visitors to the PreLaunch Australia site found no updates. The public and members received no new information.
PreLaunch Australia was linked to the MLM opportunity MyShoppingGenie. Little information has emerged about the opportunity since its official launch. The Beehive Strategy website saw a revamp, adding a new design and a promotional video. This video introduces the founders but offers few other details. The PreLaunch Australia website, however, sits stagnant, suggesting the opportunity remains in its pre-launch phase.
The founders initiated a quiet email campaign. They sent messages in batches of 500 to free PreLaunch members. These emails likely attempt to solicit $248.95 for joining MyShoppingGenie under the Beehive Strategy.
A single Facebook update from the PreLaunch Australia account provides the only public indication of activity. Even this update is vague. It does not specify the email's contents or provide a timeline for completion to those who signed up.
Two weeks after the official launch date, both the Beehive Strategy and PreLaunch Australia websites show no new content. This lack of public communication raises questions. Visitors to PreLaunch Australia could have at least been redirected to the Beehive Strategy site after the launch.
A potential member relying solely on the PreLaunch Australia website would have no current information. Faced with a sudden email requesting nearly $250 for a scheme, many would likely hesitate to invest.