Back in October we covered Delfi’s reporting of a news story concerning the activities of Lyoness affiliates in Tallinn, Estonia.
For those unfamiliar with Delfi, they are
a major internet portal in Estonia, Latvia, and Lithuania providing daily news, ranging from gardening to politics.
It ranks as the most popular website among Lithuanian and Estonian internet users.
The news story in question was a piece detailing
the scamming of Estonia’s deaf community by local Lyoness affiliates
.
Without going into too much detail, promises were made to people who couldn’t afford to join, loans were taken out, the Lyoness affiliates made their money and then a sizable portion of Tallinn’s deaf community were left holding the bag.
A few days ago a BehindMLM reader noticed that the link we provided to the original Delfi news article was returning 404 (not found).
This prompted a bit of research on my part, as I was curious why Delfi had pulled their story.
I discovered the article had only recently been taken down, as it was still showing up in Google’s search results:
How strange.
I left it at that, as I was at the time unable to ascertain why Delfi had taken their news story down.
On December 27th however, a new Lyoness article appeared on Delfi. See if you can spot any editorial differences.
The new Delfi Lyoness article was penned by Hendrik I. Pass of “AG Kaubanduse juht”.
From what I’ve been able to make out, AG Kaubanduse juht are an
Estonian clothing retailer
;
A & G Trading Ltd.’s mission is to bring the Estonian people well-known clothing brands in Europe, to provide the best shopping experience and service to customers and the implementation of satisfaction and well-being.
Pass’
article in Delfi
is titled “Customer card dead? Long live the customer’s card or cards Future Trends”.
Have a read:
Lyoness operates in Ireland in the market for three years and brings together nearly 120,000 in 1000, and the final consumer purchase. Added to this is the purchaser more than 5 million in 46 countries.
International loyalty program customers have joined our company in 2015 generated turnover of approximately € 800,000.
According to statistics, sales of companies operating in the loyalty program Lyonesse Subscription generate an average of 10-15% of the additional turnover per year.
How is this possible? Very easy – arrived in a new reality, one card, one of the world.
This card can be used in several different countries and obviously it will replace the majority of the customer’s card cards consumer wallets.
Thanks to the mobile phone card, the consumer is always with you and more experienced customers pay for purchases with your phone.
Consumers are buying every purchase will receive the money back and collect the points of purchase. Simple, straightforward and convenient.
Loyalty to the company joined the program can access important ostukogukonnale the proper customer management software (CRM), which can also be used to carry ou
🤖 Quick Answer
Did Lyoness threaten legal action against Delfi for publishing news about affiliate activities?
The article indicates that Delfi, Estonia's major internet portal, published an investigative report detailing how local Lyoness affiliates allegedly defrauded Estonia's deaf community through predatory lending schemes. The original reporting link subsequently became unavailable, suggesting potential legal pressure or takedown actions against the news organization.
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