Devide provides no information on their website about who owns or runs the business.

The Devide website domain (“devide.com”) was first registered in 2011.

The domain registration was last updated in May, 2018. This is probably around the time the current owners took possession of it.

Further research into Devide reveals a since-deleted “Word From Devide CEO”, dated June 10th.

The email itself is just marketing spam but is signed off on by “Anja Al-Akabi” as “CEO Devide”.

On her LinkedIn profile, Al-Akabi cites her location as Andalusia, Spain.

Altogether Devide seems to be primarily marketed in and targeting Europe.

This is supported by the following paragraph from Al-Akabi’s CEO email;

In case you haven’t heard, we have two events coming up where we show you “Devide the Movie”; one in Oslo on the 16th of June and one in Gothenburg on the 17th of June.

Whatever you do, don’t miss the chance of meeting some of our top Brand Ambassadors in those two cities.

It is also supported by Devide’s use of euro in its compensation plan.

Devide does provide a corporate address in Malta for “Vindorale LTD” on their website.

The address provided actually belongs to Walter Rizzo & Associates, who on their website provide a Maltese Holding Company service.

Thus is appears Vindorale LTD is just a shell company, and Devide has no actual physical business operations in Malta.

According to Al-Akabi’s social media profiles, prior to Devide she was working as CEO of Loft & Roomers, a furniture store in Spain.

Possibly due to language-barriers, I was unable to put together or verify Al-Akabi’s MLM history.

Read on for a full review of the Devide MLM opportunity.

Devide Products

Devide has no retailable products or services, with affiliates only able to market Devide affiliate membership itself.

Devide affiliate membership is bundled with

a pair of “exclusive sunglasses”;

an “exclusive wristwatch; and

a “free gift”

The Devide Compensation Plan

Devide affiliates invest in €1199 EUR “brand box” positions”.

Each brand box positions comes with a set of profit points, which are marketed as having potential future value.

In addition to acquiring profit points through brand box position investment, Devide affiliates can also directly invest in them.

30% of all commissions paid out must also be reinvested back into Profit Points.

Profit points exist only within Devide and hold no value outside of the company itself.

To realize a ROI on profit point investment, Devide affiliates can exchange profit points for real money via an internal exchange.

Devide claim their internal exchange is funded by 50% of company-wide investment volume.

Note that Devide
do not
publish the current internal value of profit points.

On the MLM side of things, Devide affiliates are paid on the direct and indirect recruitment of new affiliate investors.

Recruitment Commissions

Devide rewards affiliates with a €50 EUR commission on the first three affiliates recruited.

🤖 Quick Answer

Who owns and operates Devide?
Devide's ownership structure remains undisclosed on their official website. CEO Anja Al-Akabi, based in Andalusia, Spain, is publicly identified as the company's leader through a June 2010 email. The domain registration was updated in May 2018, suggesting current ownership transition around that period.

When was Devide established?
The Devide domain (devide.com) was initially registered in 2011. However, the most recent domain registration update occurred in May 2018, indicating a potential change in ownership or management during this timeframe.

What geographic markets does Devide target?
Devide primarily targets and operates within European markets. Marketing materials and company communications, particularly CEO correspondence, indicate a European-focused business strategy. The company's leadership location in Spain further supports this geographic orientation.

**What information exists about

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