Mark Seyforth launched Day 1 Corporation in mid-2012, operating from Florida in the United States. Seyforth, the company's Founder and President, has a long history in multi-level marketing, dating back to 1975 when he marketed a diet shake through Seyforth Laboratories.
In 1980, Seyforth joined Herbalife. He designed that company's compensation plan and manufactured its product line through Seyforth Manufacturing. He claims to have developed several other compensation plans over the years. Details on these specific company involvements remain scarce.
Before Day 1, Seyforth's most recent MLM launch was One24. This health and nutrition company aimed for exclusivity, requiring potential affiliates to wait in a queue before joining. One24 still operates, with Day 1 running independently alongside it. Seyforth holds executive roles in both companies.
Day 1's product line includes a mix of nutrition, personal care, energy, and fuel efficiency items.
One product is Dr. Max's Everyday Raw Superfood Mix, developed by Dr. Max MaCloud, who Day 1 describes as a "highly knowledgeable nutrition and health expert." This mix sells for $90 per 45 oz (1257g) bag, available in Chocolate Brownie, Natural, and Peanut Butter Bliss flavors. Day 1 states it is a high-protein, high-fiber, vitamin-enriched, grain-free, gluten-free, plant-based formula. The company claims its sustainably-green ingredients aid digestion, weight management, and blood sugar balance.
Body Allure, a "cellulite therapy cream," retails at $90 for a 147 ml tube. Day 1 claims this cream uses a "state of the art proprietary blend of potent ingredients." The company asserts it reduces cellulite appearance, increases skin smoothness, and causes "reverse differentiation," changing fat cells into healthy, fibroblast-like tissue. This process supposedly leads to firmer, healthier skin with more suppleness and elasticity.
Energy From Day 1 is a "highly concentrated blend of all natural energy extracts." It contains amino acids, B vitamins, and antioxidants. The company says one "squeeze" into any beverage can safely boost energy and sharpen focus.