Before buying a $2 script and accepting gifting payments through bitcoin became the norm, the MLM underbelly came up with elaborate marketing funnels to justify gifting schemes.

One such scheme was David Wood’s
Empower Network
, which began as a blog SEO service.

Way back in the day Empower Network affiliates paid each other $25 a month for a replicated website on the Empower Network domain.

The pitch was that everyone blogging on the Empower Network domain would create unstoppable search ranking success.

That worked for a bit, until the domain was penalized and search traffic tanked.

This prompted Kalatu, an
attempt to launch a paid alternative to WordPress
. With WordPress the world’s number one blogging platform and, more importantly, free to use, Kalatu quickly flopped.

What followed was wave after wave of marketing modules, released at ever increasing price-points. Affiliate recruitment meanwhile continued to dwindle, and with it gifting payments between what was left of the Empower Network affiliate-base.

David Wood himself claims he wasted time releasing “half assed product(s)” he spent “more time selling than making”.

Ultimately Empower Network ran its course and collapsed. Rather spectacularly too, culminating in
Wood’s very public breakdown
.

Having
declared Empower Network bankrupt
and taking time off to reconnect with his estranged wife and kids, Wood has since returned to social media.

Now, a revealing post on November 14th provides some behind the scenes insight into Empower Network’s final years.

I used to be so full of shit, and in love with myself and my own self-constructed nonsense.

For example, I’d login to Facebook all through the day, desperately checking how many “likes” my last or next photo would get—as if someone liking my bullshit was that person actually giving me a hug after a cup of coffee together, saying:

“David, I like you.”

Or I’d be at an event, and the truth is I always have believed in people, but really there was a 50/50 mix where I was so desperate to have someone believe in me that I’d look at them hypnotically in the eye and say:

“I believe in you…”

…desperately seeking for them to say:

“I believe in you too, Dave.”

Because I needed their pity and fake love desperately. I needed them puffing me up in my own self-constructed cloud to survive in my imaginary universe I created without any real touch or feeling in it, keeping myself alone and disconnected from everything to maintain my “Prophet” affect to keep my world construct growing and reinforcing itself.

Or I’d be so desperate to turn around declining sales that happened from disrespecting natural business law, that I’d come up with a half assed product and spend more time selling it than making it, pretending it was ok because I was attempting to create enough “value” to justify the income I needed to create so I wouldn’t have to layoff employees again, the majority of whom should have been laid off and replaced or downsized.

I

🤖 Quick Answer

What was Empower Network and how did it operate?
Empower Network was an MLM scheme launched by David Wood that initially functioned as a blog SEO service. Affiliates paid $25 monthly for replicated websites hosted on the Empower Network domain, with the promise that blogging on this domain would generate superior search engine rankings and traffic growth.

Why did Empower Network's business model fail?
The scheme collapsed when the Empower Network domain received a search engine penalty, causing significant traffic decline. This undermined the core marketing claim about SEO benefits and search ranking success that justified affiliate payments.

What was Kalatu and what purpose did it serve?
Kalatu was David Wood's attempted alternative to WordPress, launched as a paid blogging platform following Empower Network's decline. However, it quickly failed due to WordPress's dominance as the world's leading free blogging platform, making

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