Cool Trader Pro launched in early January 2012, based out of Florida. The company lists a Florida corporate address, but this location appears to be a rented virtual office. Company FAQ videos, however, refer to a "company headquarters" in Scottsdale, Arizona.

Edward Barsano founded Cool Trader Pro with co-founders Cary Flanders, Sunil Wadhwa, and Nick Rausch. Barsano also created the Cool Trade software, which forms the core of the Cool Trader Pro offering.

Cary Flanders serves as CEO, bringing a background in stock market and loan industries. Before Cool Trader Pro, Flanders was Co-Managing Partner of Robotic Trading Systems LLC, where he oversaw daily operations and the development of Automated Capital Systems Hedge Fund. Earlier, he partnered in Help Arizona Realty, managing the buying, rehabbing, and reselling of short-sale negotiated homes for investors. Flanders also owned a branch of Great Southwest Mortgage, a residential loan origination office. His branch closed and funded over $500,000,000 in residential loans across a seven-year period.

Nick Rausch, the company's COO, also holds a finance and robotic trading background. He is a co-founder and managing member of Automated Capital Systems, a private hedge fund in Palm Beach, Florida, where he acts as General Partner and Investment Advisor. Rausch has also served as a co-managing partner of Robotic Trading Systems, LLC since April 2011.

Sunil Wadhwa, the President, reportedly contributes 25 years of MLM industry experience to Cool Trader Pro. His name links to past ventures such as Prepaid Legal, Amega Global, Bidify, and the Trump Network.

Cool Trader Pro's MLM offering centers on subscriptions for the Cool Trade software suite. Cool Trade Inc owns the software, and Edward Barsano serves as CEO and President of CoolTrade Inc. Cool Trader Pro functions as a marketing division for CoolTrade Inc.

The Cool Trade software markets itself as a "fully automated trading" suite. The official company website describes the automated trader as starting itself in the morning, picking stocks based on user-defined rules, and loading them into a watchlist. It then monitors the market and trades, adding and removing shares as needed to "scalp profits 100% on its own" using patent-pending technology. The Cool Trade software has existed since 2005.