ClubShop provides no information on its website about who owns or runs the company.
On its website, ClubShop claims it was
‘formed and incorporated in Englewood, Florida, USA in June of 1997.’
This conflicts with information provided in the footer of ClubShop’s website;
Copyright © 2018-2021 – Clubshop Rewards Program by Proprofit Worldwide Ltd.
Proprofit Worldwide Ltd. – 98 Chingford Mount Road – E4 9AA – London, UK | Company Number: 8525700
Through the WayBack Machine archive I learned that prior to ClubShop, the company went by Discount Home Shoppers Club.
This dates back to the late 90s. An address in Englewood is provided, however without company ownership information it’s impossible to establish whether ClubShop today is owned by the same individual(s) as the older iterations.
ClubShop’s website domain (“clubshop.com”) was first registered in June 1997. The domain registration was last updated on June 19th, 2020.
Update 25th January 2025 –
ClubShop has a second domain “clubshopoutlet.com”, privately registered in June 2018.
/end update
Proprofit Worldwide is listed as the owner, through an address in London, UK. This syncs with the UK incorporation details referenced above.
UK incorporation is dirt cheap and
effectively unregulated
. It is a favored jurisdiction for scammers looking to incorporate dodgy companies.
For the purpose of performing MLM due-diligence, UK incorporation is meaningless.
A search for ClubShop’s CEO returned an
ancient 2006 press-release
naming Dick Burke.
This led me to Richard Burke (right), who cites himself as ClubShop’s President on LinkedIn.
As per Burke’s LinkedIn profile he’s based out of Englewood, Florda.
While researching ClubShop I came across a page on their website titled “Meet the CEO”:
As above the CEO wasn’t named. He does however feature in other ClubShop blog posts and is named Fabrizio Perotti.
On LinkedIn Perotti (right) cites himself as a Director of Proprofit Worldwide.
That led to
Discount Home Shopper’s Club’s Wikipedia entry
, which states;
In 2018 the Clubshop brand was acquired by Proprofit Worldwide Ltd.
Proprofit is a marketing company founded in 2013 by Fabrizio Perotti and Giuseppe Francavilla, the Clubshop Executive Directors who successfully developed the DHS-Club and Clubshop brands in Italy from 2001 to 2012.
Prior to purchasing ClubShop Perotti was promoting Ad2Prosper, an adcredit pyramid scheme.
A February 2019 ClubShop blog post mentions a
‘new Clubshop platform only a few days ago’.
This is presumed to be the current ClubShop MLM opportunity iteration.
To summarize; ClubShop is run by former affiliates Fabrizio Perotti and Giuseppe Francavilla (right).
Perotti is from Italy but now resides in Portugal. Francavilla still resides in Italy.
ProProfit Worldwide is a UK shell company and, unless I’m missing something, ClubShop currently has no ties to the US.
Read on for a full review of ClubShop’s MLM opportunity.
ClubShop’s Products
ClubS
🤖 Quick Answer
Who owns and operates ClubShop?ClubShop provides no ownership information on its website. The company claims incorporation in Englewood, Florida in 1997, yet its footer lists Proprofit Worldwide Ltd., registered in London, UK (Company Number: 8525700). Historical records show the predecessor company, Discount Home Shoppers Club, operated since the late 1990s, though current ownership continuity remains unverified.
What is the corporate history of ClubShop?
ClubShop's origins trace to Discount Home Shoppers Club, established in the late 1990s with an Englewood address. The company rebranded as ClubShop, operating under Proprofit Worldwide Ltd. since at least 2018. However, without documented ownership succession information, the continuity between the original entity and current operations cannot be definitively established.
**Where
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