Click Funnels operate in the internet marketing MLM niche and are based out of Idaho in the US.

The Click Funnels website identifies Russell Brunson as CEO of the company.

On his Facebook bio, Brunson (right) refers to himself as a “top super affiliate”.

For over 12 years now Russell has been starting and growing companies online.

He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

Brunson is 
heavily
involved in internet marketing, primarily developing and promoting marketing tools which he then sells.

There is some crossover with these tools with respect to being able to market MLM opportunities. The only MLM opportunities I was able to tie Brunson to as an affiliate though are 
Pure Leverage
 (gifting scheme attached to blog platform) and
Rippln
(
disastrous attempt
 at an MLM app company).

Read on for a full review of the Click Funnels MLM opportunity.

Click Funnels Products

Click Funnels has no retailable products or services, with affiliates only able to market Click Funnels affiliate membership itself.

Bundled with $97 a month Click Funnels affiliate membership is access to a sales funnel creator.

An upsell membership for $297 a month provides additional access to

Backpack – “run smart affiliate programs inside your funnels!” and

Actionetics – “create smart action funnels (email, text message and MORE)!”

The Click Funnels Compensation Plan

The Click Funnels compensation plan sees affiliates pay $97 or $297 a month in fees. Commissions are paid when they recruit others who do the same.

Click Funnels use a unilevel compensation structure to pay commissions.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Commissions are paid when fee-paying affiliates are placed within a unilevel team via direct and indirect recruitment:

level 1 (personally recruited affiliates) – 40%

levels 2 – 5%

Joining Click Funnels

Click Funnels affiliate membership is either $97 or $297 a month.

The difference between the two options are bundled marketing tools.

Conclusion

I’m always a bit suspicious when I see an MLM company built around a sales funnel or some other marketing shtick. Reason being we typically only see these systems resold after whatever it is they were initially attached to starts to fail (Pure Leverage?).

That said if an MLM affiliate wishes to charge their downline for access to whatever system they’re using – more power to them.

Doing so with a pyramid recruitment business model however is not on.

As it stands, there’s no differentiation between affiliates and retail cus

🤖 Quick Answer

What is Click Funnels and who founded it?
Click Funnels is an internet marketing software company based in Idaho, USA, founded by Russell Brunson. The platform operates within the internet marketing and MLM niches, providing sales funnel tools and marketing solutions. Brunson serves as CEO and is recognized as a prominent figure in online marketing and affiliate promotion.

What are Russell Brunson's primary business activities?
Russell Brunson has spent over twelve years building companies online. He owns a software company, a supplement company, and a coaching company. Additionally, he operates as a top super affiliate and is heavily involved in developing and promoting digital marketing tools that enable online business opportunities and MLM marketing strategies.

How does Click Funnels relate to MLM opportunities?
Click Funnels provides software tools that facilitate internet sales funnel creation, with some functionality applicable to MLM marketing. The platform includes

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