Click Dot Ad, an investment scheme registered on August 29, 2013, operates without disclosing its ownership. The company's website offers no details about who runs the operation. Its domain name, click-dot-ad.com, uses private registration, obscuring any identifying information.

The company sells no retailable products or services. Affiliates market only membership to the company itself. Participants pay a daily 60-cent fee to join the compensation plan. They invest in one of two "packs."

The "Daily Pack" costs $12. It promises a 24-cent daily return on investment for 100 days. Affiliates can buy up to ten Daily Packs at a time. The "2n1P Pack" costs $24. It also pays 24 cents a day for 100 days. This pack includes a cycler commission, which pays up to $60 when a position cycles.

A cycler position is placed at the end of a single-line queue upon purchase. New cycler position purchases fund the position at the top of the queue. That top position "cycles" out once it reaches $60. The next position moves up, receiving funds from newly purchased positions until it also reaches $60. This process repeats as long as new positions are bought.

Click Dot Ad also offers PTC Packs for affiliate participation in a paid-to-click scheme. These packs range in price: Pack 100 costs $6, Pack 500 costs $25, Pack 1000 costs $40, Pack 5000 costs $150, and Pack 15,000 costs $300. Click Dot Ad states that each click pays from $0.005 up to $0.02. Affiliates can earn on up to 15,000 clicks on company-supplied ads after paying their daily participation fee. A 10% commission is paid on PTC Pack sales to personally recruited affiliates.

Affiliate membership is free, but investors must pay the 60 cents per day fee. This totals approximately $18 per month for active participation.

Click Dot Ad operates as a Ponzi investment scheme. It generates all revenue from affiliates. Payouts are made from new affiliate investments. The cycler positions operate similarly, with new affiliate funds used to pay out the $60 ROI for top cycler positions. The monthly $18 fee serves to recoup some money paid to affiliate investors. Once new investments slow, Click Dot Ad will have no funds to pay existing affiliates.