Barrie Sapsford, director of Midas Marketing Group, appears to operate Chartfords, an art-based multi-level marketing scheme. His name surfaced in domain registration records for "chartfords.com," which lists his Midas Marketing Group as the registrant in Kent, UK.
The Chartfords website itself provides no information on its owners or operators. It lists a Canadian address, but a Google search shows multiple businesses at this location, suggesting it functions as a virtual office or mailing address only.
Sapsford’s Midas Marketing Group website, "midasgrp.co.uk," actively promotes the Chartfords MLM opportunity. Its domain registration identifies Barrie Sapsford as the owner, operating from Essex in the UK. Sapsford's Facebook profile states he has been Director of Midas Marketing Group since the early 2000s. No other multi-level marketing history for Sapsford has been found, indicating Chartfords might be his first venture in the sector.
Chartfords offers no retailable products or services. Instead, members join by referral and purchase art through a company-hosted storefront. Commissions are paid when members they recruit also buy art from this storefront.
Third-party artists provide the art available for sale on the Chartfords website. Chartfords provides details on each artist. Artwork prices begin at $200 CAD.
The Chartfords compensation plan uses a point system. Every $200 CAD spent with the company generates one point. These points serve as positions within a company-wide 2xInfinity matrix. This matrix starts with a single position at the top, branching into two legs, which then branch further.
Each position within this company-wide binary matrix operates as a smaller 2x4 matrix. When the positions below the starting point in this mini-matrix are full, the top position pays out a commission. A payout of $250 CAD occurs when three levels of the mini-matrix are full (a 2x3 matrix). If all four levels of the position are full (the entire 2x4 matrix), the payout increases to $1000 CAD.
The total payout per position reaches $1250 CAD, and the member also receives another position in the company-wide binary, which creates a new mini 2x4 matrix. When a Chartfords member buys multiple positions, odd-numbered positions fill the oldest spots in their upline's incomplete matrices. Even-numbered positions are placed in the oldest unfilled spots across the entire company.