Cerule operate in the nutritional supplement MLM niche and was initially launched as Desert Lake Technologies. Regulatory records show the company also goes by the name “Klamath Falls’ Antarctica”.

Desert Lake Technologies launched out of Oregon in 1999. The company changed its name to Cerule in 2014.

Cerule is a family-owned business based out of Oregon in the US. The company is headed up by CEO Greg Newman (right).

As per Newman’s Cerule corporate bio;

Greg is a co-founder of and original investor in Cerule, a company started by his father in 1999.

In January 2014, after the passing of his father, Greg assumed the role of President and CEO of Cerule and has been focused in continuing the legacy and vision his father had to build Cerule into a science-based global nutritional supplement business that brings benefit to people’s health and well being in a wholistic way.

Prior to Cerule Newman was involved in the tech and alternative energy industries. To the best of my knowledge Cerule is Newman’s first venture as an MLM executive.

Read on for a full review of the Cerule MLM opportunity.

Cerule Products

Cerule market a range of “scientifically researched, safe, potent, high-quality, and efficacious microalgae-based ingredients called Algaceuticals”.

The company itself is a “raw material manufacturer”, meaning all of Cerule’s products are sourced in-house.

Products featured on the Cerule website include:

StemEnhance Ultra – “combines extracts from nature’s most primitive superfoods, freshwater microalgae and marine macroalgae, providing the body with the ultimate in stem cell support”

PlasmaFlo – “a proprietary blend of proteolytic and fibrinolytic enzymes, concentrated plant extracts and potent antioxidants formulated to support the integrity of capillaries and improve the flowing properties of blood”

Cyactiv – “a proprietary phycocyanin extract from Spirulina … proven to help balance and calm systemic inflammation”

Each of Cerule’s products retails at $79 a bottle.

The Cerule Compensation Plan

Cerule affiliates are paid to recruit new affiliates and maintain a downline team of affiliates in a unilevel team.

Presumably retail commissions are available, however there is no mention of them in Cerule’s official compensation documentation.

Cerule Affiliate Ranks

There are nine ranks within the Cerule compensation plan.

Along with their respective qualification criteria, they are as follows:

IBO – generate 50 PV and 50 GV a month

1K – generate 100 PV and 1000 GV a month

3K – generate 200 PV (100 PV if autoship) and 3000 GV a month

7.5K – generate 300 PV (150 PV if autoship) and 7500 GV a month (no more than 4500 GV from any one unilevel leg)

15K – generate 400 PV (200 PV if autoship) and 15,000 GV a month (no more than 9000 GV from any one unilevel leg)

25K – generate 500 PV (200 PV if autoship) and 25,000 GV a month (no more than 15,000 GV from any one unilevel leg)

50K – maintain 500 PV (200 PV if autoship) and 50,000 GV a

🤖 Quick Answer

What is Cerule and its historical background?
Cerule is a nutritional supplement company operating in the multi-level marketing sector, originally established as Desert Lake Technologies in Oregon in 1999. The company rebranded to Cerule in 2014 and operates as a family-owned business. Regulatory records indicate alternative business names including "Klamath Falls' Antarctica."

Who leads Cerule and what is his background?
Greg Newman serves as President and Chief Executive Officer of Cerule. Newman is a co-founder and original investor in the company, which was initially started by his father in 1999. He assumed leadership responsibilities in January 2014 following his father's passing and has focused on advancing the company's science-based nutritional supplement business model.

What is Cerule's primary business focus?
Cerule operates within the nutritional supplement multi-level marketing niche,

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