BehindMLM first
reviewed CeraCoat Direct
back in early 2013. Decent enough compensation plan and product, but a major problem with the opportunity was a lack of retail.

At the time, only affiliates were able to purchase products from CeraCoat Direct.

In late 2014 we reviewed
Globally Positioned Partners
, who at the time were the exclusive distributor of CeraCoat Direct products in the US.

CEO Ken Howard claimed that in its first year, Globally Positioned Partners ‘
could easily grow to $100 Million Dollars
‘.

GPP could easily achieve and sustain triple digit annualized growth of over 100% per year for the next ten years, which could potentially see GPP grow up to $50 Billion Dollars in annualized sales in just 10 years!

That didn’t happen.

Globally Positioned Partners followed CeraCoat Direct’s problematic compensation plan, with affiliates required to purchase products in order to qualify for MLM commissions.

A few months after our review, Globally Positioned Partners
changed their compensation plan
.

Retail commissions were finally clarified, with residuals paid out via a unilevel compensation structure. Unfortunately it was still entirely possible for an affiliate to self-fund commission qualification, and then focus solely on recruiting others who did the same.

A few months later in mid 2015, CeraCoat Direct severed all ties with Globally Positioned Partners.

Commenting on the split, CeraCoat Direct Founder Elio Keller 
lamented
:

Ken was not successful and did create a lot of negative image, so we had to stop with him.

I did choose the wrong person, but it’s my fault, because I listened to his “crazy plans” and when he told me he was an MLM expert, I trusted him.

Big mistake, but we have our worldwide business and exist for over 20 years, so Ken was just a “lost of time and money” and now we are looking to the future.

A lot of persons warned me about Ken, but it was too late. Now I saw they were all right. . .

Around the same time CeraCoat Direct announced a new partnership with CeraCoat Unlimited, who were to take over distribution of CeraCoat Direct products in the US.

Unfortunately there is no information on the CeraCoat Unlimited website revealing who owns or runs the company.

The CeraCoat Unlimited website domain (“ceracoatunlimited.com”) was registered on February 9th 2016, with “Owen Greeson” listed as the owner.

The address used to register the domain is a residential address in the US state of Georgia, which matches the CeraCoat Unlimited corporate address provided on their website.

A Google search on the address reveals several results tying the address to Greeson.

Nothing much comes up with respect to Greeson’s prior involvement in the MLM industry, with his history and credentials unknown.

Read on for a full review of the CeraCoat Unlimited MLM business opportunity.

The CeraCoat Unlimited Product Line

Being their distributor for the US, CeraCoat Unlimited market CeraCoat Direct’s “nano technology” prod


🤖 Quick Answer

What was the main issue identified in BehindMLM's 2013 review of CeraCoat Direct?
The primary problem was the lack of retail sales. At that time, only affiliates could purchase products from CeraCoat Direct, limiting the business model's viability and preventing genuine retail customer acquisition, which is essential for sustainable MLM operations.

Who became the exclusive US distributor of CeraCoat Direct products in 2014?
Globally Positioned Partners became the exclusive distributor of CeraCoat Direct products in the United States in late 2014, with CEO Ken Howard making ambitious projections for significant financial growth and market expansion.

What financial projections did Ken Howard make for Globally Positioned Partners?
Ken Howard claimed GPP could reach $100 million in its first year and achieve triple-digit annualized growth exceeding 100% annually, potentially reaching


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