Elio Keller launched CeraCoat Direct in 2009, establishing its network marketing operations in the UK with a London address. This entity sells nanotechnology coating products developed by CeraCoat, a Swiss company Keller founded in 1998.
Success One Ltd. functions as the exclusive direct sales distributor for CeraCoat products. Keller is President of Success One Ltd., though his personal ownership of the company remains undisclosed. Keller shows no prior experience in the MLM industry. The CeraCoat website credits Keller with past work at companies including CocaCola, Bahlsen, Villiger, and Buhler.
CeraCoat produces a nanotechnology coating for various surfaces. The company claims its product line stems from over two decades of research and development. The CeraCoat product is a liquid applied to surfaces. It repels liquid once applied.
CeraCoat Direct sells its product range in "ProfiBOX" multi-packs. Individual products are not available. Offerings include Non-absorbing Surface Protectant for $402.19, Ceramic Engine Care for $517.10, and Windshield Care for $255.36. Vehicle Exterior Care sells for $402.19, and Absorbing Surface Protectant for textiles costs $287.28. A variety pack, containing samples of these products plus Vehicle Interior Care, Shoes Care, and Bathroom Care, is available for $319.20.
The CeraCoat compensation plan offers affiliates 30% direct sale commissions on product sales. Residual commissions are paid through a unilevel compensation structure. This structure places an affiliate at the top, with all personally recruited affiliates positioned directly under them on level 1. Any affiliates recruited by those on level 1 are then placed on level 2 of the original affiliate's unilevel structure.