CashBackBooking provides no public information about its owners or operators. The website domain, cashbackbooking.com, was registered on September 12, 2012, but its registration details are set to private, obscuring those behind the business.

The company does not offer its own products or services. Instead, an analysis of the CashBackBooking website's source code shows it uses the third-party domain "wctravel.com." This domain belongs to the Travelocity Partner Network.

Travelocity operates as a travel portal. It offers qualified affiliates a free program, paying commissions when customers purchase travel through their portals. The individuals running CashBackBooking have enrolled as a Travelocity affiliate. They aim to build their Travelocity business by directing people to purchase travel through the CashBackBooking platform.

The CashBackBooking compensation plan shares commissions received from Travelocity with affiliates who sign up. It is important to note these percentages apply to the commissions Travelocity pays CashBackBooking's owner, not the total amount customers or affiliates spend on travel. Specific commission percentages paid by the Travelocity Partner Network remain undisclosed.

And so, CashBackBooking combines the Travelocity affiliate commissions with a unilevel compensation structure. This structure pays out across five levels of recruitment. A unilevel plan places an affiliate at the top. Every personally recruited affiliate goes directly under them on level one. If any level one recruits bring in new affiliates, these new people appear on level two of the original affiliate's structure. This pattern continues down through the levels.

CashBackBooking pays 10% of the Travelocity commission it receives on all travel bookings generated by an affiliate's unilevel team, down through five levels. The company also offers a 50% share of the Travelocity commission received on an affiliate's own travel bookings. This 50% share extends to any customer bookings made by visitors through a CashBackBooking affiliate's replicated travel website, which is powered by Travelocity's booking engine.

Joining CashBackBooking as an affiliate carries no fee. This reflects the fact that Travelocity does not charge the owner of CashBackBooking to participate in its affiliate program.