Mike Peever, from Ontario, Canada, registered the cashclubinternational.com domain on November 12, 2011. The Cash Club International website itself offers no information about who runs or owns the company. This lack of transparency is a common feature in many online recruitment schemes.
Peever's business history includes several online ventures. In 2008, he launched Cash Text Ads, a system that paid users to read or click SMS advertisements. He also operated XAG, a multi-level marketing scheme focused on buying silver. Other recruitment-focused, matrix-based opportunities associated with Peever include Fortune 5 Bucks, F5B Ads, Incremental Cash, and Steps 2 Infinity. Peever was also a member of Zeek Rewards, operating under the username 'mikepeever'.
Few of Peever's past business opportunities sustained long-term operation. This pattern suggests a motivation behind the creation of Cash Club International.
Cash Club International offers no retail products. Members instead market the opportunity's membership itself. When individuals pay their membership fees, they receive 1000 Text Ad Impressions, 1000 Side Banner Impressions, and 1000 Banner Impressions. These impressions allow members to place advertisements on an internal network within Cash Club International.
The company claims this advertising will also appear on "other locations in our M2I network of sites." M2I likely stands for Marketing 2 Infinity, corresponding to the email address Peever used to register the Cash Club International website. The M2I network therefore appears to be a collection of Peever's other stalled matrix-based MLM websites. These advertising packages, attached to Cash Club International membership, cannot be purchased without joining the company and paying the membership fee.
The Cash Club International compensation plan centers on matrix commissions, but also includes fast start and matching bonuses. Members recruit new participants into six distinct matrices, which the company calls "clubs." Once a matrix fills, the member "cycles out" and earns a commission.
The six matrices vary in size and offer different payouts. Club 1, for example, is a 2x1 matrix requiring two positions to fill. Entry costs $11, and a $5 commission is earned upon cycling out, which also grants automatic entry into Club 2. Club 2 operates as a 2x2 matrix, requiring six positions.