David Coxon, identified as the domain owner of C4 Classified Ads, has a history of operating similar online ventures. The website c4classifiedads.com was registered on June 9, 2015, with Coxon listed as the owner and a UK residential address provided.

Coxon first drew attention in 2012 as the Technical Director for The Advertising Net, a $55 ten-tier matrix cycler Ponzi scheme. This venture collapsed between 2012 and 2015. A relaunch occurred in May 2015 as The Advertising Net v2.0, featuring a similar business model but a scaled-down matrix cycler. Current Alexa statistics for The Advertising Net indicate another collapse, with the site now appearing as TAN Marketing.

Around the same period as The Advertising Net's reboot, Coxon also initiated Cfur Advertising. This platform functioned as a matrix cycler designed to funnel cycles generated within its system directly into new positions within The Advertising Net. The Cfur Advertising website is no longer accessible, suggesting its failure.

C4 Classified Ads lacks any legitimate products or services for resale. Participants can only promote affiliate memberships to the C4 Classified Ads program itself.

The compensation structure within C4 Classified Ads involves affiliates purchasing positions across a five-tier matrix cycler. These 3x2 matrices require twelve positions to be filled. New positions are filled through recruitment of new affiliates, or when existing affiliates buy additional positions.

The initial tier costs $25 to enter. Upon filling a matrix, a "cycle" is generated, triggering commissions. The first tier yields a $305 commission, along with a re-entry into a new Matrix 1 position and progression to Matrix 2. Matrix 2 provides a $1100 commission, nine re-entries into Matrix 1, and entry into Matrix 3. Matrix 3 pays out $4200, with nine re-entries into Matrix 1 and progression to Matrix 4. Matrix 4 offers a substantial $74,700 commission, nine Matrix 1 re-entries, and entry into Matrix 5. The final tier, Matrix 5, awards $299,700 and nine re-entries into Matrix 1.

An annual affiliate membership for C4 Classified Ads costs $25. To engage with the associated MLM opportunity, affiliates must also purchase at least one $25 matrix position.

The C4 Classified Ads operation closely resembles previous ventures by David Coxon, such as Cfur Advertising, indicating a continuation of his established online scheme model. The total potential payout advertised across the five tiers amounts to $380,005.