The MLM publication BusinessForHome has been sold off to Armand Puyolt.

Puyolt’s acquisition also brings with it several new editorial appointments.

As
disclosed in a February 15th press-release
;

Armand Puyolt has officially acquired Business For Home.

To guide this new era, Puyolt will serve as Executive Chairman for Business for Home and is the majority shareholder.

Editorial additions to BusinessForHome include Garrett and Sylvia McGrath as joint Editors in Chief, and Keith Halls as Chief Operating Officer.

Puyolt, the McGraths and Halls all have prior MLM executive experience;

Armand Puyolt
was Total Life Changes’ President and Master Distributor till he left to launch
Vida Divina
in 2016.

Garrett and Sylvia McGrath
(right) are former EvolvHealth distributors.

The McGrath’s joined Elepreneurs’ executive team in 2019. By 2021 Garrett was President of
Elepreneurs
.

That same year Elepreneurs rebooted as
The Happy Co
. Garrett (right) stayed on as CEO of The Happy Co. and spinoff
Hapi Travel Destinations
but left sometime after 2022.

In 2023 Garrett and Sylvia McGrath joined
Bravenly Global
. That doesn’t appear to have worked out.

Keith Halls
(right) has been involved in MLM since 1984 as a founding executive at
NuSkin
. Halls left NuSkin in 2001 and has since been a distributor with
Synergy Worldide
and
Youngevity
.

In 2018 Keith Halls signed on as Elepreneurs President and COO. Halls continued on as President of The Happy Co., presumably working with the McGraths at some point.

From the cited BusinessForHome press-release, original co-founders Ted Nuyten and Dini Noorlander

will continue to play integral roles—with ongoing operations in the Netherlands— leveraging their industry knowledge to guide the new leadership team.

What BusinessForHome looks like under Puyolt’s ownership remains to be seen. Certainly one thing I would like to see addressed is glaring disclosure issues.

Although we’re generally seen as competitor publications, BehindMLM and BusinessForHome cater to very different audiences.

100% of BehindMLM’s content is independently researched, edited and published. BusinessForHome is a murky combination of independently researched content and paid advertising.

I say murky because BusinessForHome doesn’t disclose which of its articles are paid content or published as part of contractual obligations with paid clients.

BehindMLM
first raised this as an issue
in 2015, citing BusinessForHome contracts costing $48,000 annually.

Today BusinessForHome identifies “4 streams of revenue”:

We have paid subscribers model.

We are a Google Adwords publisher.

At times we publish Interviews with top earners and corporate executives and /or place them in the spotlight. (You need to have a great story).

We are intermediaries between Investors, Venture capital and Network Marketing companies.

“Interviews” and “investors, venture capital and network marketing companies” are linked.

The “interviews” link disclo

🤖 Quick Answer

Who acquired BusinessForHome and what role does he hold?
Armand Puyolt officially acquired BusinessForHome, assuming the position of Executive Chairman and majority shareholder. Puyolt previously served as President and Master Distributor of Total Life Changes before departing to launch Vida Divina in 2016, bringing extensive MLM executive experience to the publication's new ownership structure.

Who were appointed as Editors in Chief of BusinessForHome following the acquisition?
Garrett and Sylvia McGrath were appointed as joint Editors in Chief of BusinessForHome under the new ownership. Both individuals have prior multi-level marketing experience as former EvolvHealth distributors. Their editorial appointments were disclosed alongside the acquisition in a press release dated February 15th.

What role was Keith Halls given at BusinessForHome?
Keith Halls was appointed Chief Operating Officer of BusinessForHome as part of the leadership restruct

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