BryteLyfe operates in the travel MLM niche. The company does not provide a corporate address on its website or social media profiles.

Heading up BryteLyfe is founder Wesley Melcher (aka Wes Melcher, right).

Both BryteLyfe and Melcher are based out of Texas.

As per his LinkedIn profile, Melcher (right) started his MLM career off with Cutco in 1997. In 2005 Melcher cites himself as a co-founder of WorldVentures Holdings.

WorldVentures Holdings was behind
WorldVentures
, a travel-niche MLM pyramid scheme.

As the regulatory fraud warnings began piling up, WorldVentures
began to collapse
in 2018.

Around this time Melcher
filed suit against WorldVentures Holdings
in September 2018. I don’t have access to any filings but Melcher abandoned the case a few months later.

WorldVentures would go on to eventually
file for bankruptcy
in late 2020.

Around the same time Melcher joined
IM Mastery Academy
.

Despite fraud warnings from
Colombia
,
Curaçao and Sint Maarten
,
the UK
,
the CFTC in the US
and
Peru
, Melcher
claims
he did “months of due-diligence and investigation” before joining IM Mastery Academy.

Describing IM Mastery Academy as “the next legacy company” when he joined, Melcher quietly ditched IM Mastery Academy in late 2023/early 2024.

During Melcher’s time at IM Mastery Academy;

IM Mastery Academy received a
securities fraud warning from Columbia
;

IM Mastery Academy promoters were
arrested in Spain
;

IM Mastery Academy received a
pyramid fraud warning from Poland
;

the FTC revealed it was
investigating IM Mastery Academy
;

IM Mastery Academy received a
securities fraud warning Luxembourg
;

IM Mastery Academy promoters were
arrested in Luxembourg
; and

IM Mastery Academy promoters were
charged with promoting a pyramid scheme
in Poland;

After ditching IM Mastery Academy in late 2023 or early 2024, Melcher published a video titled “The REAL TRUTH about WorldVentures, DreamTrips, Seacret, and all TRADING and CRYPTO MLM Companies!!” on his YouTube channel.

In the
March 23rd video
, Melcher claims he left WorldVentures because he and others “weren’t getting paid”. Melcher also confirms this was the reason he filed suit against the company.

Notably, Melcher doesn’t address WorldVentures being an unsustainable pyramid scheme. Instead, Melcher blames WorldVentures’ management decisions.

[25:53] In the beginning the trips were good, the discounts were good, the culture was good. Everything was working.

But then we started to realize that the trips were not scalable. And the other thing was that we were continually trying to build a search-engine to compete with Travelocity and Expedia.

That is a bottomless pit that is a for sure loser … there was absolutely no way that we were gonna ever compete with Travelocity and Expedia.

But we still haemorrhaged millions of dollars in the beginning, trying to build a search-engine that never worked. It was broken from day one and it never worked.

And we were never able t

🤖 Quick Answer

What is BryteLyfe and who founded it?
BryteLyfe is a travel-niche multilevel marketing company based in Texas. It was founded by Wesley Melcher, also known as Wes Melcher, who began his MLM career with Cutco in 1997 and later co-founded WorldVentures Holdings in 2005, a travel MLM that collapsed around 2018.

What is Wes Melcher's connection to WorldVentures?
Wes Melcher identifies himself as a co-founder of WorldVentures Holdings, the parent entity behind WorldVentures, a travel-based MLM that accumulated multiple regulatory fraud warnings internationally. WorldVentures began collapsing in 2018, during which time Melcher filed and subsequently abandoned a lawsuit against the company.

**Does BryteLyfe provide a corporate

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