Eric J. Caprarese and Pejman Behrouzi co-founded Brain Abundance, a dietary supplement multi-level marketing company whose website domain, brainabundance.biz, was registered on September 24, 2013. The company provides no public contact information on its website, and the domain registration details remain private.
Caprarese serves as CEO and co-founder, with Behrouzi holding the title of co-founder and Chief Science Officer. Caprarese's corporate bio credits him with 25 years in MLM, including time as a top income earner in multiple companies. In a March interview, Caprarese stated his first exposure to MLM was with A.L. Williams & Associates, now known as Primerica.
His LinkedIn profile lists PureNRG FX as his most recent MLM venture before Brain Abundance. PureNRG FX launched earlier this year, marketing a Playboy branded energy drink. That company is still operational, but interest has declined since mid-June.
PureNRG FX itself was a relaunch of the failed Blue Bird Bids MLM penny auction business. Blue Bird Bids started in late 2012, aiming to capitalize on the shutdown of the $600 million Zeek Rewards MLM Ponzi scheme. Blue Bird Bids was scrapped in early 2013, then replaced by PureNRG FX with a completely different business model. Caprarese's LinkedIn profile does not mention Blue Bird Bids, though a now-defunct webpage previously listed him as associated with the company in an unspecified role. He also lists himself as President and CEO for several non-MLM entities.
Brain Abundance's primary product is "Brain Fuel Plus." The company claims this product is "the ultimate in brain nutrition," stating it is "the FIRST and ONLY product available ANYWHERE" that combines thirteen ingredients to support brain performance. The formulation is attributed to Dr. Pejman Behrouzi and a team of experts in neuroscience, nutrition, and medical science.