Boresha was founded in 2007 and are based out of California in the US.

As per the Boresha website, ‘
in the Swahili language Boresha means “to make excellent”
‘.

Heading up Boresha is co-founder George Najjar (right), who also serves as President and CEO.

George’s story is very unique. Educated and working as an engineer, he soon realized that he was not fulfilled.

He began searching for a better financial, spiritual, emotional and lifestyle journey and had the good fortune of discovering a direct selling opportunity.

He was astounded to learn that the credentials he had worked so hard to obtain were not necessary for him to build a business. So began George’s new journey into the world of direct selling.

Other than the above bio, which is sourced from the Boresha website, there doesn’t seem to be much information on Najjar available online.

Whether or not he was involved in other MLM companies prior to launching Boresha is unclear.

Of note is that in 2014 Boresha parted ways with its Master Distributor, Joseph (Joey) W. Boswell.

The separation didn’t go well, with Boswell filing a lawsuit against Boresha on April 29th, 2014.

On or about March 13, 2014, Boswell and Boresha entered into a contract entitled Memorandum of Understanding.

The final MOU was drafted by Boresha and presented to Boswell for his approval and signature.

Paragraph 3 of said MOU states: “…the purpose of this agreement is to fully and finally resolve any and all possible issues and claims whatsoever he aforementioned said parties have or may have against each other…”

In said agreement … Boresha agreed to pay Boswell and/or pay on his behalf a total of $573,700.

On or about April 10, 2014, Boresha caused the $150,000 transferred to Boswell and deposited into his wife’s account for his benefit to be wrongfully debited from said account.

No idea what beef these two had against eachother, but for whatever reason Boresha began transferring funds as per the MOU to Boswell – and then reneged.

The MOU required the $573,700 settlement to be made within fifteen days of the MOU signing, which didn’t happen.

Boresha, by failing to pay the $573,700 within 15 days of Joseph Juliano signing the MOU on March 18, 2014, are in breach of said agreement … of the MOU.

The lawsuit also names Cornerstone Marketing as a defendant, which appears to be a marketing firm Boswell had a 50% profit stake in.

Joseph Juliano is credited as a Master Distributor of Boresha’s, so I’m thinking he and Boswell were likely the two top earners in the company through Cornerstone Marketing.

Concluded Boswell in his lawsuit:

The behavior of Boresha offends general acceptable standards of decency and morality and has caused severe emotional distress to Boswell, has manifested itself in Boswell by causing great emotional pain and suffering, including loss of sleep, agitation, embarrassment, ridicule, loss of appetite, extreme anxiety and depression.

As per the case docket, Boresha won a dismissal in

🤖 Quick Answer

What is the meaning of the name Boresha?
According to the company's official website, Boresha is a word from the Swahili language meaning "to make excellent." The company was founded in 2007 and is headquartered in California, United States.

Who is George Najjar?
George Najjar is the co-founder, President, and Chief Executive Officer of Boresha. He transitioned from an engineering career to direct selling after seeking greater personal fulfillment in financial, spiritual, emotional, and lifestyle dimensions of his life.

When was Boresha established?
Boresha was founded in 2007. The company operates from its headquarters in California, representing a relatively modern entry into the direct sales and wellness product industry.

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