Jay Tanathip Sinrachtanant launched Blissophere in July 2013, basing the company out of Bangkok, Thailand. Sinrachtanant serves as CEO and founder, claiming four years of marketing experience before establishing the venture in May 2013. He envisioned Blissophere delivering premium health products alongside an income opportunity.

Sinrachtanant is also a certified distributor and strategic partner for CEO Corporation 2012, a health company. He aims to expand the network marketing model with CEO 2012, focusing on both business and individual development. CEO 2012 manufactures products and acts as a strategic partner for Blissophere, supplying identical products for both opportunities.

CEO 2012 itself launched in December 2012. It targets a Thai-speaking market with a binary compensation plan tied to personal care, coffee, and weight loss products. Blissophere's FAQ section states the company is not yet a registered entity, though it claims to be a registered legal e-commerce identity. It also identifies as a certified distributor and strategic partner for the registered CEO Corporation 2012.

Manij Warapak, CEO of CEO 2012, appears on the Blissophere website. The extent of Warapak's personal involvement with Blissophere remains unclear, beyond CEO 2012's designation as a "strategic partner."

Sinrachtanant's four years of marketing experience reportedly include participation in NCD Wellnesceuticals, which no longer exists. He also claims involvement with JSS Tripler2, a Ponzi scheme, and Huge Yield, a short-lived pyramid scheme from 2012. These companies, along with CEO 2012 as of May 2013, appear to comprise Sinrachtanant's full history in the MLM industry.

Blissophere uses the same product line as CEO 2012, featuring items under the CEO 2012 brand. These include Katsuyo Superior White Foam for $59.99, Katsuyo Superior White Sunscreen Cream for $59.99, Artemis for women's health at $79.99, and Vita Colla Bright, a kiwi extract drink, for $119.99. Other products are Grape Seed D-Talk, a detox solution for $69.99, S-Line Shape, a weight loss solution for $79.99, and CEO Coffee Premium for $29.99.

The Blissophere compensation plan offers three identified revenue streams. Revenue Stream A involves becoming a certified reseller and distributor. The company encourages affiliates to share products with people outside of Thailand.