Big Money Matrix advertises an earnings potential of $10,000, but requires a downline of one million people to reach it. The scheme's domain, bigmoneymatrix.com, is registered to Rui Hua Chen in Guangdong, China, despite the website naming "Otton Acosta" as its administrator.

Rui Hua Chen's registration email, admin@bigmoneynow.info, has connections to the name "Steven Levitt". Otton Acosta previously promoted "Top Matrix", another matrix-based recruitment scam. Steven Levitt pushed "Work 4 a Buck", a similar operation. These details suggest a single individual in China uses various Western-sounding aliases to launch recruitment-focused opportunities.

The Big Money Matrix product line offers members ebooks and Private Label Rights articles. These articles are supposedly resalable. No further specifics about these offerings are provided on the website.

The compensation plan uses a matrix structure. The company does not specify the matrix size, but states it pays commissions down seven levels. The commission amount is a one-time payout of one cent per member entering a participant's matrix. Members join a matrix either through direct recruitment or through recruitment by someone in their upline or downline.

Joining Big Money Matrix is free. The company claims the signup process takes about thirty seconds, and this is the only requirement for participation.

The low payout for the effort involved presents a major problem. For example, the minimum payout amount of $25 requires 2,500 new members to enter a participant's downline, either directly or through others. This level of recruitment for a mere $25 return makes the scheme impractical for most.

Another issue is the lack of clarity regarding the source of payout money. Big Money Matrix advertises potential earnings of $10,000 but provides no information on its revenue. Without an apparent income stream, such as advertising, it is unclear where the company would obtain funds if it had to pay out significant commissions to its members. The company proclaims, "You will NEVER have to pay a cent."