Randy Jeffers, founder of BidsThatGive, used emotional appeals to promote his multi-level marketing (MLM) penny auction. He claimed the company existed as a "true partnership" to aid underprivileged children, asserting that "every bid helps a kid." The Nevada-based scheme positioned its business model around combating global child welfare issues.

BidsThatGive operates as an MLM penny auction company, founded by Randy Jeffers. The company appears to operate from Nevada, though its website, bidsthatgive.com, uses a private domain registration. BidsThatGive serves as the auction side of the business.

An attached MLM business opportunity, which the company calls a "Private Sharing Profit Company," also exists. Its domain, privatesharingprofitcompany.com, was registered on July 1, 2012. This domain shares the same private registration details as bidsthatgive.com but remains inactive.

Jeffers has a history of launching several MLM companies that failed. Destiny Telecom, launched in the 1990s, shut down in 1997 after regulators intervened between 1996 and 1998. He founded WOW Mobile in 2010, which went bankrupt the same year. Liberty International, founded in 1999, also declared bankruptcy in 2010. Following these collapses, Jeffers started the Liberty Freedom Network, which markets restaurant coupons and reportedly still operates today.

The BidsThatGive compensation plan centers on the purchase of bids by both retail customers and BidsThatGive affiliates. The platform offers retail bids, wholesale bids, and subscription bids. Retail bids cost 65 cents each for customers.