Bidsson's recently appointed CEO, identified only as Liske, abruptly resigned three days ago, leaving the company's revamped Bidsson 2.0 auctions unlaunched. Bidify acknowledged Liske's departure on November 4th, calling his newsletter announcement a surprise.

No explanation for Liske's sudden exit was provided. Within twenty-four hours of his announcement appearing on the official Bidsson blog, Bidify removed the post entirely. The company stated in its later blog entry that it would release a formal announcement in the coming days. It remains unclear if this future statement will explain why a much-hyped addition to the Bidsson corporate team quit after just one month.

Affiliate earnings continue to plummet while this story unfolds. New communications suggest Bidify may pursue a "new" direction for the company. An email sent to "BidifyGlobal" team affiliates within the last day from "BidifyGlobal Admin" stated: "We have watched our bonuses and Bidsson activity slow down drastically. Corporate has been working hard to address this. We will soon be back to the old system and we will operate out of Europe. I am confident we will be back to the hottest and most lucrative home business in the industry."

BidifyGlobal, a team co-op of affiliates, is headed by Rocco DiBenedetto. Other affiliates echoed the BidifyGlobal announcement on Bidify's official Facebook page. Affiliate Brett Snyder posted, "Back to the old, out with the new! Old system is coming back! Tweaked Bidify v1; versions 2 & 3 killing momentum." Whether Snyder received this information independently or is repeating the BidifyGlobal message is not clear.

Bidify itself issued an announcement yesterday, stating a willingness to do "whatever is necessary" to save the business. "We would like you to know our primary interests are in our Affiliates," the company wrote. "We will continue to do what is necessary to implement features that will increase overall productivity at Bidify and Bidsson. We will not sleep until we are back on track and our commissions and profits grow and continue to move in an upward trend. Bidify Ownership and management has a deep respect and appreciation to our entire affiliate base that has brought us to where we are today and we will not let you down." The "old system" mentioned by both BidifyGlobal and Brett Snyder refers to Bidify's previous operations, which critics widely identified as a Ponzi scheme.