Beneve is based out of Florida and operates in the nutritional supplement MLM niche.

The company is headed up by Mark and Judy Willodson.

Beneve’s website cites Judy as Beneve’s founder and CEO. Mark Willodson is Beneve’s “Chief Fun Officer”.

Willodson’s Beneve corporate bio credits him with “an illustrious career spanning three decades in the Direct Sales Industry.”

The earliest MLM company I was able to tie the Willodsons to was Send Out Cards (2008 to 2013 as per Judy’s LinkedIn profile).

That came to an end and in 2014 Mark Willodson resurfaced on the corporate team of MMO Cashout.

MMO Cashout
was a pyramid scheme coated in a paper-thin gaming platform veneer.

After MMO Cashout collapsed the Willodsons next popped up in Eleprenuers circa 2017.

Elepreneurs
was a reboot of
Elevacity
. Both nutritional supplement MLM companies were run by Robert Oblon.

Oblon was removed from Elepreneurs’ Board of Directors in 2020 for “gross financial misconduct”.

In 2021 Elepreneuers rebranded as
The Happy Co
. Climbing to the rank of Triple Crown Ambassador, the Willodsons continued to promote The Happy Co. until at least late 2021.

In March 2022 The Happy Co filed suit against Mark and Judy Willodson in Collin County Texas. Valentus was also a named defendant.

Unfortunately I don’t have access to The Happy Co’s Complaint so things get a bit murky.

Nonetheless, here’s what I was able to piece together;

In January 2022 Chad & Tabby Carlsen claimed they’d left The Happy Co for a “
brand new opportunity
“.

We have a HUGE announcement! Chad and I resigned from The Happy Co. last week…Then we JUMPED feet first in a NEW & EXCITING business >>> and you were the first person we wanted to reach out to!

Let me introduce you to the new owners of Valentus, Mark & Judy Willodson!
They bought an already established company and are going to reshape the company by adding groundbreaking products.

And this is from a
March 2023 10-K Annual Report
, filed by The Happy Co’s parent company Sharing Services Global Corporation;

On March 31, 2022, the Company filed suit against a competitor and former distributors.

An Agreed Temporary Injunction was entered by the Court against the Willodsons in April 2022. On April 4, 2023, this legal proceeding was settled between the parties.

Valentus was owned by Dave Jordan, who went on to
sell the company to Paul Pearson
in February 2023.

Reading between the lines, it appears the injunction granted to The Happy Co either stopped or reversed the sale of Valentus ot the Willodsons.

In any event, the Willodsons went on to launch Beneve in May 2023.

Read on for a full review of Beneve’s MLM opportunity.

Beneve’s Products

Beneve markets a range of nutritional supplements.

Xcelerate Coffee – “this custom-blended coffee has been successfully infused with an almost magical blend of nootropics and energy enhancers that will forever improve your favorite cup of joe”, retails at $62 for a tub of 30 servings or a pouch of 2

🤖 Quick Answer

What is Beneve's business model and leadership structure?
Beneve operates as a nutritional supplement MLM company based in Florida, led by founders Mark and Judy Willodson. Judy serves as CEO while Mark holds the position of Chief Fun Officer. The company focuses on coffee-based nutritional products with emphasis on retail sales channels alongside its direct sales distribution network.

What is Mark Willodson's professional background in the direct sales industry?
Mark Willodson has over thirty years of experience in the direct sales sector. His career includes positions at Send Out Cards from 2008-2013, MMO Cashout in 2014, and Elepreneurs around 2017, demonstrating extensive involvement across multiple MLM and direct sales ventures throughout his professional history.

What regulatory concerns surround Beneve's predecessor companies?
MMO Cashout, a company where Willod

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