Beauty Counter was launched in 2013 and are based out of California in the US.
The company operates in the personal care MLM niche and is headed up by Founder and CEO, Gregg Renfrew (below right).
As per Renfrew’s Beauty Counter corporate bio;
Like many of you, I’m a wife and mom—and like many of you, I didn’t know what I didn’t know.
As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything.
So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case.
Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, hormone disruption—without telling us.
As I learned more—1 in 2 men and 1 in 3 women in the US will be diagnosed with cancer—I had to do something. So I started Beautycounter, a company devoted to progress.
Beauty Counter appears to be Renfrew’s first MLM venture. Her previous roles include managing The Wedding List (a bridal registry) and CEO of Best & Co. (children’s clothing retailer).
Read on for a full review of the Beauty Counter MLM business opportunity.
The Beauty Counter Product Line
Beauty Counter market a range of toxic-free personal care products.
To that end the company markets heavily on unknowns about chemicals currently used in the personal care industry.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.
Only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.
What’s worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.
The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.
WE DESERVE BETTER, AND WE’RE DOING SOMETHING ABOUT IT.
Beauty Counter claim to have banned 1500 ingredients from their products, whilst ‘
ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market.
‘
There are close to a hundred products listed on the Beauty Counter website, spanning the categories skin care, makeup, bath & body and family.
A full product catalog and retail pricing is available on the Beauty Counter website.
The Beauty Counter Compensation Plan
The Beauty Counter compensation plan pays up to 35% retail commissions on the sale of products to retail customers.
Residual commissions are paid out via a unilevel compensation structure, which also incorporates a four generation deep bonus.
Beauty Counter Affiliate Ranks
There are eight affiliate ranks in the Beauty Counter compensation pla
🤖 Quick Answer
# FAQ - Beauty Counter
What is Beauty Counter and when was it founded?
Beauty Counter is a personal care company established in 2013 and headquartered in California, United States. Operating within the multi-level marketing sector, the company focuses on beauty and personal care products formulated without certain chemical ingredients.
Who is the founder and CEO of Beauty Counter?
Gregg Renfrew is the Founder and Chief Executive Officer of Beauty Counter. She established the company based on concerns regarding the safety and regulation of ingredients used in mainstream personal care products available to consumers.
What prompted the creation of Beauty Counter?
The company was created following discoveries about inadequate regulatory oversight in the personal care industry. Renfrew learned that manufacturers are permitted to use ingredients linked to serious health concerns, including cancer risks and hormone disruption, despite living in a regulated country.
What ingredients does Beauty Counter avoid in products?
Beauty
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