The Danish Gambling Authority is investigating Be Club. The investigation follows complaints from parents and an “Easy Money” report from DRTV.
The DRTV Easy Money TV episode aired in January 2025 and and examined Be Club as a pyramid scheme.
BehindMLM
last reviewed Be Club
in September 2024. We found a pyramid scheme combined with SageMaster securities fraud;
A subscription is required to participate in the MLM opportunity, and so we have everyone in Be Club classified as an affiliate. This means Be Club has no retail customers.
This is in line with BehindMLM’s 2020 Be review, in which we noted Be was running a pyramid scheme. Building on that, SageMaster now adds securities and commodities fraud.
DRTV’s Easy Money episode on Be Club is believed to have kickstarted the Gambling Authority investigation.
The parents of a then 17 year old recruit who lost ~8500 DKK to the scam (~$888 USD), also reported Be Club to the Gambling Authority.
P3 DR reported
in February 2025 the parents felt their complaint wasn’t “taken seriously”.
When we submitted our report, we waited two and a half months, during which we heard nothing.
Finally, we got an automated response saying that they would look into the matter and that we would not hear any further, so I would not call the process particularly satisfactory
Upon contacting the Gambling Authority, P3 DR learned Be Club complaints had been received dating back to 2023. Supposedly an preliminary investigation was launched in August 2024 but it is only now that things are heating up.
Apparently the only hurdle the Gambling Authority has to clear is providing Danish police with evidence Be Club is a pyramid scheme.
As per Gambling Authority Director Anders Dorph;
If we are to be able to ban ‘Be’ and report the company to the police, it requires that we can document that it is an illegal pyramid scheme, and that is not super easy, as much of the documentation is found in closed forums and private threads.
Why the Gambling Authority hasn’t been able to prove Be Club is a pyramid scheme since August 2024 is unclear. There have been no public updates from the Gambling Authority since P3 DR’s February 2025 report.
P3 DR reached out to Be Club repeatedly for comment but received no response.
Be Club is the latest iteration of a long-running scam run by by co-founders Monir, Moynul (Moyn) and Ehsaan Islam.
Monir and Moynul are former
OneCoin
Ponzi promoters.
Be Club began as
Melius
in 2018, following OneCoin’s collapse in 2017. The original scam was offering $50,000 real money trading accounts for $3000.
Melius was
rebooted as Be
(Better Experience) in mid 2020. Since then it’s gone by Be Rules and now Be Club. Be Club’s latest offering is
SageMaster
, another fraudulent investment scheme.
In addition to Denmark, regulatory action has been taken against Be Club and predecessors by
Quebec
(2020),
Colombia
(2022),
Norway
(2023),
Uruguay
(2023)
the Philippines
(2023),
New Zealand
(20
🤖 Quick Answer
What is Be Club and why is it under investigation in Denmark?Be Club is a multilevel marketing (MLM) organization currently under investigation by the Danish Gambling Authority. The probe was initiated following parental complaints and a January 2025 investigative report by DRTV's "Easy Money" program, which examined allegations that Be Club operates as a pyramid scheme.
What did BehindMLM's review conclude about Be Club?
BehindMLM last reviewed Be Club in September 2024, concluding it operates a pyramid scheme combined with SageMaster-related securities fraud. An earlier 2020 review had already identified pyramid scheme characteristics. The addition of SageMaster introduced allegations of securities and commodities fraud to the existing concerns.
Does Be Club have retail customers?
According to BehindMLM's analysis, Be Club has no retail customers. A subscription is required to participate in
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