Barnaje presents itself as an “anonymous DAO that’s community powered & fraud proof.” This is an instant red flag.

In MLM, admins hide behind claimed decentralization to avoid being named as owners of scams.

The truth is an MLM company doesn’t set up itself. It is set up and owned by an individual or individuals. Typically, these individuals are the primary beneficiaries of the scam.

Another red flag is Barnaje’s marketing videos hosted by robodubbed AI avatars. Again, this is Barnaje’s admins hiding themselves from company affiliates.

Update 20th January 2024 – 
Further research reveals an official Barnaje Vimeo channel.

On the channel we have official Barnaje marketing videos, hosted by Lynford Theobald.

Theobald, an 80+ year old Utah resident, is a serial promoter of illegal MLM gifting schemes.

BehindMLM first came across Theobald in 2014, as a promoter of the
Gold Crowdfunding
gifting scheme. 
/end update

Barnaje’s website domain (“barnaje.com”), was privately registered on May 9th, 2023.

As of December 2023, SimilarWeb tracked top sources of Barnaje website traffic as the US (82%), UK (9%) and Ecuador (7%).

Update 30th May 2024 – 
Barnaje has abandoned its original .COM domain.

The gifting scam now operates from “barnajedao.com”, privately registered on May 16th, 2024.
/end update

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Barnaje’s Products

Barnaje has no retailable products or services.

Affiliates are only able to market Barnaje affiliate membership itself.

Barnaje’s Compensation Plan

Barnaje affiliates participate in a twenty-one tier 2×9 matrix gifting scheme.

A 2×9 matrix places an affiliate at the top of a matrix, with two positions directly under them.

These two positions form the first level of the matrix. The second level of the matrix is generated by splitting each of these two positions into another two positions each (four positions).

Levels three to nine of the matrix are generated in the same manner, with each new level housing two times as many positions as the previous level.

Positions in a Barnaje affiliates matrix, at any tier, are filled via direct and indirect recruitment.

Barnaje affiliates must buy-into each gifting tier sequentially with tether (USDT):

Bronze 1 – 50 USDT

Bronze 2 – 100 USDT

Bronze 3 – 200 USDT

Silver 4 – 300 USDT

Silver 5 – 500 USDT

Silver 6 – 700 USDT

Gold 7 – 1000 USDT

Gold 8 – 1400 USDT

Gold 9 – 1800 USDT

Emerald 10 – 2200 USDT

Emerald 11 – 2600 USDT

Emerald 12 – 3000 USDT

Sapphire 13 – 3500 USDT

Sapphire 14 – 4000 USDT

Sapphire 15 – 4500 USDT

Ruby 16 – 5000 USDT

Ruby 17 – 5500 USDT

Ruby 18 – 6000 USDT

Diamond 19 – 7000 USDT

Diamond 20 – 8000 USDT

Diamond 21 – 10,000 USDT

Matching Bonus

Starting from Silver 4, Barnaje pays a 25% matching bonus on gifting payments received down two levels of recruitment.

Note that to receive the Matchi

🤖 Quick Answer

What is Barnaje and how does it present itself?
Barnaje is presented as an anonymous decentralized autonomous organization (DAO) claiming to be community-powered and fraud-proof. However, experts identify this claimed anonymity and decentralization as characteristic red flags of multilevel marketing schemes where administrators conceal their identities to avoid legal accountability.

Why does Barnaje use AI-generated avatars in marketing videos?
Barnaje employs robodubbed artificial intelligence avatars to host marketing videos as a concealment strategy. This practice allows company administrators to remain unidentified and hidden from affiliates, preventing direct attribution of promotional content to specific individuals responsible for the organization.

Who is Lynford Theobald and what is his connection to Barnaje?
Lynford Theobald is an octogenarian resident of Utah identified as the host of official Barnaje marketing videos on the organization

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