BehindMLM reader Mickey Burns stopped by earlier today to let me know

I love your stuff on this blog, it’s helped me a lot over the years.

She also took aim at our
coverage of Awakend’s prelaunch
, specifically pertaining to their leptin supplement Zenith.

Oz, the white paper is on the website. And even a the teeniest Google effort will explain how the hormone Leptin works.

This prompted me to head over to Awakend’s new website (which didn’t exist when I covered the company’s prelaunch), and grab a copy of their “whitepaper” (tell me you’re a crypto bro without telling me you’re a crypto bro).

Oh dear.

In the first line of the
whitepaper
study, you’ll note is it’s a 2008 study published in 2009. In other words, the study was conducted
fourteen years
before Zenith existed.

The next thing you’ll notice is someone has edited in “Zenith”, effectively doctoring the published study.

This renders it useless.

What was the original study as published for? Is Zenith the exact same formula? Are the researchers OK with their study being doctored?

I’m not intimately familiar with academic protocol but I can’t imagine doctoring published papers going down too well. I know I’d object to someone taking a published study I’d put my name on and modifying it.

The correct protocol here would be Awakend publishing the original study, and adding an addendum confirming Zenith uses the exact same formula as studied in 2008.

If we look at the document’s properties, we can see it was last edited by Ashlee Headlee on August 12th, 2022.

Ashlee Headlee James is one of the admins of Awakend’s private corporate FaceBook group. Her exact role within the company hasn’t been disclosed.

Awakend’s website is devoid of company ownership or executive information. Compensation documentation is also omitted, with recruitment currently the only focus of the company.

BehindMLM’s complete Awakend review is pending release of the company’s compensation plan.

Update 27th August 2022 –
Awakend has replaced the doctored study with a blanked out version of the original.

Seemingly in response to this article, the following message has been added to the provided 2008 study;

As discussed in the comments below, the provided 2008 study
pertained to Trisynex
.

Trisynex is sold by Roger Catarino through First Fruits Business Ministry LLC.

Awakend claiming to have “exclusive worldwide rights” is problematic because products containing Trisynex are and have been available for some time.

At time of this update Awakend has not addressed Trisynex being readily available in competing products.

Update 1st September 2022 – 
Uncertainty, surrounding Awakend’s claims that Zenith is an exclusively licensed formula, has prompted formulator Vietal Nutrition to issue a statement.

That has unfortunately only
raised even more questions as to Zenith’s exclusivity
.

Update 9th September 2022 – 
First Fruits Business Ministry has
sent Awakend a cease and desist
, pertaining to

🤖 Quick Answer

What misleading claims does Awakend make about its Zenith leptin supplement?
Awakend references a 2008 study published in 2009 in its whitepaper to support Zenith's efficacy, despite the research predating the product's existence by fourteen years. The company presents outdated leptin hormone research as contemporary validation for their supplement, potentially misleading consumers about scientific substantiation for the product's effectiveness and benefits.

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