ScamTelegraph reports that Brent Payne, founder of Avant, has launched a new lead generation store for its members. This initiative leverages the existing network of active marketers within Avant. The move has prompted scrutiny regarding its potential ties to Payne's prior lead generation endeavors, specifically Extreme Leads Inc.
A significant asset for any multi-level marketing (MLM) company is its roster of active marketers. This provides a position of trust, where the financial success of marketers and the company are often intertwined. Brent Payne, as the owner of Avant, appears to be capitalizing on this relationship by introducing a lead store directly for Avant members, operating under the company's name.
The launch of this new Avant lead store immediately raised questions about its association with Payne's previous business, Extreme Leads Inc. This former venture was co-founded by Brent Payne and Shane Krider. Extreme Leads Inc. previously marketed leads to members of their earlier joint venture, Liberty League International. Public records indicate that Shane Krider has continued to file annual reports for Extreme Leads Inc., where Brent Payne remains listed as a shareholder, leading to speculation about the company's current operational status.
An investigation into the new Avant lead store began by examining the phone number prominently displayed on its website: (888) 455-3237. A search for this number reveals numerous results, predominantly associated with generic MLM lead generation services. The number appears to be a customer support line for a parent lead generation company identified as Responsive Data LLC.
Responsive Data LLC, established in 2000 by Dennis Seifert, is an internet marketing firm specializing in lead generation. Of particular relevance to Avant is the affiliate program offered by Responsive Data. It appears Avant has joined this program, effectively outsourcing its lead generation system.
The Avant lead store website is a template provided by Responsive Data. This is evident when comparing it to other sites, such as buyMLMleads.com, which also uses Responsive Data's services. Both websites share identical layouts, graphics, and information within their FAQ sections. A notable distinction is that buyMLMleads.com explicitly acknowledges its partnership with Responsive Data in its website footer, a disclosure absent from the Avant lead store. Despite this omission, the design consistency strongly indicates that both sites were developed by the same underlying company.
While outsourcing lead generation is not inherently problematic, it prompts consideration of the efficacy of the leads provided. Responsive Data primarily generates leads through capture pages. These pages typically feature marketing content followed by a contact form, where prospects submit information to receive further contact. Traditionally, MLM marketers manage such lead generation independently. When purchasing leads, however, the responsibility for marketing these capture pages and driving traffic to them falls to the lead generation company. The quality and engagement level of these externally generated leads often become a central concern for the purchasing marketers.
What is the Avant lead store and who launched it?
The Avant lead store is a lead generation service launched by Brent Payne, the founder of Avant, specifically for members of the Avant multi-level marketing company. It aims to provide marketers with sales leads.
Is the Avant lead store connected to Brent Payne's prior venture, Extreme Leads Inc.?
While Brent Payne was a co-founder of Extreme Leads Inc., the new Avant lead store appears to be an outsourced system managed by Responsive Data LLC. The investigation suggests no direct operational link between the Avant lead store and Extreme Leads Inc.
How does Responsive Data LLC generate leads for the Avant store?
Responsive Data LLC primarily generates leads through capture pages. These web pages present marketing information and include a contact form for prospects to submit their details, indicating interest in a product or opportunity.
What concerns arise from Avant outsourcing its lead generation to Responsive Data LLC?
The primary concern relates to the effectiveness and quality of the leads. When lead generation is outsourced, the responsibility for driving traffic and engagement to the capture pages rests with the third-party provider, raising questions about how well these leads will convert for Avant's marketers.