Don Glanville is identified by affiliates as the owner of Auto Recruiting Platform, despite the company's website offering no ownership details. The domain, autorecruitingplatform.com, was privately registered on August 7, 2011. This lack of transparency regarding the company's leadership remains unexplained on the official site.
Glanville first appeared in 2010 with GiveOpp. That venture launched with a secretive marketing strategy, claiming to offer sustainable agriculture and social well-being to communities. The approach failed to gain traction, and GiveOpp flopped soon after.
The Auto Recruiting Platform provides no specific product information on its website. The company markets an SMS lead capture platform. This platform aims to help users recruit new people into various income opportunities.
Retail sales are not a component of the opportunity. Participation as an affiliate, along with access to the lead generation platform, requires a single $249 fee.
The Auto Recruiting Platform compensation plan centers on affiliate recruitment and ongoing monthly membership payments. When an affiliate joins Auto Recruiting Platform for $249, the company pays $100 to the recruiter and another $100 to that recruiter's upline.
This $249 fee is monthly. After paying it, an affiliate qualifies for $100 commissions on each new affiliate they recruit. If these new affiliates recruit others, the original affiliate receives a residual $100 commission. The Auto Recruiting Platform's commission structure operates as a two-level capped unilevel MLM compensation plan.
Joining Auto Recruiting Platform costs $249 per month as an affiliate. An optional $100 monthly charge allows affiliates to join a company-run lead co-op, sharing company-generated leads.
Don Glanville has marketed lead capture opportunities for years, primarily targeting email. This new offering adds an SMS component, effectively re-branding his earlier "Reverse Funnel System." Evidence for this re-branding appears in the use of "RFS" on various company materials.