At Cost Metals fails to provide ownership or executive information on its website.

A visit to At Cost Metals reveals a simple homepage design, on which you’ll find an affiliate signup link, AI avatar hosted marketing videos, PDF presentations and metal pricing.

The use of AI avatars in At Cost Metals is an instant red flag. AI avatars are typically used by scammers trying to hide ownership.

Further research reveals promoter marketing videos citing Justin Davis as At Cost Metals’ founder.

BehindMLM first came across Davis as owner and President of
Preservation of Wealth
in 2012.

Preservation of Wealth was an MLM pyramid scheme hidden behind a precious metals ruse.

In paying affiliates directly on the recruitment of new members Preservation of Wealth pretty much boils down to being a pyramid scheme attached to an irrelevant Numismatic storefront which, doesn’t seem to be available to anyone except company members.

Today Preservation of Wealth doesn’t exist. It appears to have collapsed circa 2014.

Preservation of Wealth has cheques bouncing, coins not being delivered, is failing to answer customer support emails and failing to pay commissions.

This leaves us with a ten-year gap in Davis’ MLM career I wasn’t able to fill in.

According to his LinkedIn profile, Davis is a US resident of Texas.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

At Cost Metals’ Products

At Cost Metals’ website details pricing of various metal products.

None of the listed products appear to be purchasable by retail customers.

At Cost Metals’ Compensation Plan

At Cost Metals affiliates sign up and pay membership fees.

Commissions are paid on recruitment of others who do the same.

At Cost Metals Affiliate Ranks

There are three ranks within At Cost Metals’ compensation plan.

Along with their respective qualification criteria, they are as follows:

Affiliate – recruit two At Cost Metals affiliates

Silver Affiliate – recruit six At Cost Metals affiliates and have at least two Affiliate ranked affiliates in your downline

Gold Affiliate – recruit twelve At Cost Metals affiliates and have at least two Silver Affiliates in your downline

Note that in order to count towards rank qualification, recruited At Cost Metals affiliates must be “active”.

Being active requires an At Cost Metals affiliate to generate at least 20 sales volume (BV) over a rolling 32 day period.

BV is generated by recruiting At Cost Metals affiliates and/or purchasing metals from the company.

Direct Recruitment Commissions

At Cost Metals affiliates sign up for either a Metals Package ($149) or Metals Plus Package ($399).

recruit a Metals Package affiliate and receive $25

recruit a Metals Plus Package affiliate and receive $50

Residual Recruitment Commissions

At Cost Metals pays residual recruitment commissions via a binary compensation structure.

A binary compensation structure pla

🤖 Quick Answer

What is At Cost Metals' business model structure?
At Cost Metals operates through an affiliate signup system, offering precious metals alongside marketing materials and pricing information. The company utilizes AI avatar videos for promotional purposes and lacks transparent ownership disclosure on its official website, raising operational transparency concerns.

Who is the founder of At Cost Metals?
Justin Davis is identified as the founder of At Cost Metals through promotional marketing videos. Davis previously established Preservation of Wealth in 2012, an organization that operated as a multilevel marketing structure centered on precious metals distribution.

What was Preservation of Wealth's operational model?
Preservation of Wealth functioned as a multilevel marketing pyramid scheme disguised as a precious metals company. The organization compensated affiliates primarily through recruitment of new members rather than product sales, characterizing its structure as a classic pyramid scheme mechanism.

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