Ash Mufareh, the architect behind the OnPassive venture, announced on June 23rd that signups for his “Ofounders” program were officially closed. The declaration came during a Zoom call attended by hundreds of supporters.
Mufareh followed up the next day with another address to the Ofounders. He asserted that OnPassive had surpassed all expectations and that participants should feel a sense of gratitude. Then, he concluded the call. The substance of these events is remarkably thin; there is little additional information to report.
Alanda, who runs The Recovering Hunbot, first brought attention to Mufareh’s announcement. She later joined forces with The Queen of Spade for a reaction stream on June 24th, dissecting Mufareh’s follow-up address. Discussions about OnPassive ceasing recruitment efforts have surfaced previously, buried within comment sections online, though no formal article was dedicated to the topic.
Those who paid $97 for an Ofounder position, or multiple positions, are now left to consider their next steps. Mufareh offered reassurance, stating, "We’re not going away, we’re going ahead. We’re going forward, we’re going higher." He also specified that founders would not be required to contribute additional money or effort.
While Mufareh indicated that Ofounders could request a refund, the process and success rate remain unclear. He also prohibited the resale of founder positions. Individuals who registered as Ofounders but had not yet paid the signup fee could still complete their transactions. Mufareh mentioned that unpaid accounts would eventually be deleted, but he did not provide a specific timeline. The Ofounders website, bizarrely, still allowed new signups as of this report.
As of June 16th, OnPassive claimed a staggering 1,372,000 Ofounders. At $97 per signup, this amounts to approximately $133 million. For over three years, the only individuals to have profited from OnPassive appear to be Mufareh and his staff in India.
Beyond tracking OnPassive’s failure to launch, there is little of substance to observe. OnPassive webinars typically draw an audience of middle-aged individuals who seem largely unfamiliar with technology. This situation is unfortunate, particularly when considering the immense growth experienced by companies like Zoom during the recent technological boom.
Companies offering comparable services should have seen considerable expansion. Instead, OnPassive has engaged in sporadic marketing efforts in Dubai and conducted numerous webinars. Local offices exist, though their actual use by participants is questionable. OnPassive has missed a significant market opportunity if it is not simply a scheme preying on unsuspecting individuals. To this day, no products can actually be purchased from the OnPassive website. OnPassive continues to utilize Zoom for its marketing webinars, rebroadcasting them to YouTube. The lack of tangible progress is perplexing.