After a few years of developing its product line, Asea launched in 2009.
The company is based out of the US state of Utah, and is headed up by co-founders Verdis Norton, Tyler Norton (son) and James Pack.
So the story goes,
After three decades with Kraft Foods, Verdis Norton retired as the Vice President of Strategy and later was asked to run a biotech company. Some time after that, a particular technology caught Verdis’ interest, and when the technology came up for sale, Verdis mentioned it to his Park City, Utah friend and neighbor, James Pack.
James had moved to Park City years prior after building a highly successful telecommunications consulting company. So successful, in fact, that James retired at an age when most businessmen are just beginning to earn real income.
When James heard about the opportunity to join Verdis in business and acquire this intriguing technology, he pulled out a check, wrote in a large figure, and said, “There’s more where this came from. Let’s do this.”
And that’s how ASEA was born.
Following further research and development into their product line, Tyler Norton was then brought on at a later date. Asea marked the first involvement in the MLM industry for all three co-founders.
Heading up Asea as CEO today is Charles F. Funke (also known as Chuck Funke, right).
In his Asea corporate bio, Funke is credited with an extensive background in the financial sector. Like Asea’s co-founders though, his appointment as CEO appears to mark his first involvement as an executive within the MLM industry.
On the regulatory front, earlier this year Asea was accused of selling their products ‘
through mechanisms that actually had the sole aim of recruiting other sellers (affiliates)
‘.
Italy’s Anti-trust Authority claimed that upon signing up, these new recruits were then asked to make
‘an initial contribution (affiliate signup fee) or subscribe to a program of personal purchases (autoship).’
It was also noted that Asea ‘
attributed healing abilities to their products that are not adequately demonstrated and certified
‘.
The Italian regulator fined Asea €150,000 EUR in October.
Read on for a full review of the Asea MLM business opportunity.
The Asea Product Line
More than 16 years ago, a group of medical professionals, engineers, and researchers discovered a proprietary method for creating Redox Signaling molecules native to the human body.
This work led to the creation of the foundational technology behind ASEA, providing a way to deliver to the body these stabilized Redox Signaling molecules necessary for optimal cellular health.
Building on this foundational technology, ASEA scientists and researchers improved and expanded the proprietary process, further stabilizing these Redox Signaling molecules and making them commercially available to consumers.
There’s a lot of talk about “bottling” Asea for consumption in their marketing material, yet the only product actually listed on the Asea website is “Renu 28”, a t
🤖 Quick Answer
When was Asea launched and where is the company based?Asea was launched in 2009 and is headquartered in Utah, United States. The company was founded by co-founders Verdis Norton, his son Tyler Norton, and James Pack, combining their extensive experience in various industries including food manufacturing, biotechnology, and telecommunications.
Who are the founders of Asea and what are their professional backgrounds?
Asea's founders are Verdis Norton, Tyler Norton, and James Pack. Verdis Norton previously served as Vice President of Strategy at Kraft Foods for three decades before transitioning into biotech. James Pack built a successful telecommunications consulting company in Park City, Utah, before retiring and co-founding Asea with the Nortons.
What inspired the creation of Asea?
Asea was created when a particular biotech technology caught Verdis Norton's interest. Upon
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