Asantae Holdings International, trading as JVA on Canadian markets, saw its stock price at 8.5 cents at the time of publication. This marked a decline from 12 cents a year prior, though the stock had reached a high of 26.5 cents within the year. The company operates within the health and wellness multi-level marketing (MLM) sector.
Asantae’s launch date remains unclear. Some records indicate a 2001 origin. However, the asantae.com domain was registered in January 2007. Other affiliates state Asantae began operating around mid-2008. The company’s official website does not explicitly clarify its history. Inflammation Solutions LLC is listed as the current owner of Asantae's website domain, suggesting a prior association. Further details on Inflammation Solutions are not available.
Asantae is based in Arizona, United States. Daniel Lundell serves as its CEO and co-founder. Lundell’s corporate biography lists experience in IT sales and management, medical practice management, and network marketing. No public online record links Lundell to prior MLM company involvement.
A third-quarter performance report for 2012, released in November, offered a positive financial outlook. The company announced revenues of $1,123,067 for the third quarter of 2012. This represented a 253% increase over the same period in 2011. Affiliate commissions totaled $490,464, up from $222,674 year-over-year. As a percentage of revenue, however, affiliate commissions decreased from 50% to 43%.
Only one product, RealW8, appears on the Asantae website. RealW8 is a weight loss supplement. Asantae claims it combines a marine macroalgae extract, a patented raw coffee extract, a natural thermogenic, and essential minerals and vitamins. The company states these ingredients are assembled in a proprietary sequence to support healthy weight loss. A 120-capsule bottle of RealW8 sells for $120. Asantae also markets an antioxidant coffee, though it is not listed under the website's "product" section.