Ariix launched in mid 2011, are based out of the US state of Utah and operate in the health and wellness MLM niche.
Heading up the company are its seven founders: Fred Cooper (CEO), Mark Wilson (President), Jeff Yates (CFO), Riley Timmer (COO), Deanna Latson (Chief Product Officer), Wenhan Harry Zhang (CIO) and Ian Chandler (Vice-President of Business Development for Asia-Pacific).
With the exception of Latson, Ariix’s Founders all came from executive position with Usana.
Fred Cooper was Usana’s COO, Jeff Yates their CFO, Riley Timmer their Vice-President of Finance, Wenhan Harry Zhang their IT Director and Ian Chandler Usana’s Customer Relations Coordinator.
Evidently work on Ariix began while management still held their positions at Usana. The Ariix website domain was first registered on the 11th of January 2011, with Ariix’s Founders resigning from Usana four months later in May.
Explaining his departure from Usana on a September 2011 Ariix affiliate call, Fred Cooper equates his time there to “killing himself”:
When I started Ariix, I never actually thought we would be doing our own network marketing company.
I had what many people would have said was the most cushy job on the planet. It was a job which everyone tries to aspire to.
I worked hard, I got my good education, I did everything that I could… worked day and night, worked all the time, worked hours.
There were weeks where I’d work a hundred and twenty hours. A hundred and twenty.
In one year I missed forty-seven weekends out of fifty-two, at the cost of my family, my social life, my friends.
And all the things that I love to do, I didn’t have the time to do because I was killing myself to rise up into this company and kind of live the good life.
I finally did it, three years ago approximately I finally made it to the President of the organization.
I didn’t have much chance of going any higher, because the owner’s son took the top spot. But I was perfectly content in the second spot.
Then one day it became apparent to me, as much as I think this is my company too, because I had thireen years or so in that company, I had worked my guts out for thirteen (years), side by side with the owner, side by side next to the owner’s son, this was mine too – I had a vested emotional interest in that company.
And it became
obvious
that I was just an employee. That in the end, my decisions, my choices did not have to be adhered to or listened to.
That my ability to control my company was also limited. My ability to control my compensation was controlled by a board of directors and the owners.
And, more importantly, I saw first-hand that an associate colleague of mine, that I had worked with for thirteen years, was going to lose his job at the opinion of an owner.
The one place that I thought I was safe and secure, turned out to be not any safer or more secure than any other employee.
So when I saw the treatment of those other executives and what was going to happen to them, that
🤖 Quick Answer
When was Ariix founded and where is it based?Ariix was launched in mid-2011 and is headquartered in Utah, United States. The company operates within the health and wellness multi-level marketing sector, managed by seven founders who previously held executive positions at other established MLM organizations.
Who are the founders of Ariix?
Ariix's seven founders are Fred Cooper (CEO), Mark Wilson (President), Jeff Yates (CFO), Riley Timmer (COO), Deanna Latson (Chief Product Officer), Wenhan Harry Zhang (CIO), and Ian Chandler (Vice-President of Business Development for Asia-Pacific). Most founders previously worked at Usana.
What were the prior roles of Ariix founders at Usana?
Fred Cooper served as Usana's COO, Jeff Yates as CFO, Riley Tim
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